The limited research available and the observations and experiences of college admissions officers suggest that college guidebooks and ratings have a small to negligible impact on the college choices of most students. However, many families buy the guides, and their publication is likely to continue. It is important that institutions provide…

The collegiate options considered by more than one-half million high school seniors in the eastern third of the nation are analyzed, and perspectives are offered on enrollment planning. A framework for public and institutional policies is provided, along with a vocabulary to describe the actual workings of the higher education market. The origins…

Results of a survey of University of Sydney faculty of arts students concerning their educational aspirations and progress, employment patterns, class scheduling and attendance patterns, and college choice are summarized and discussed. (MSE)

A study of 308 communications professionals in south Florida investigated interest in graduate programs, both formal degree programs and professional continuing education. Results indicate the primary reason for enrollment in a formal degree program is not economic but perceived benefit to the employer. More minority group members wanted formal…

This literature review suggests that student aid is an effective mechanism for promoting equal educational opportunity and that the erosion in federal grant dollars has influenced an erosion in minority group access to higher education. Research findings on equal opportunity components including access, choice of school, persistence, choice of…

This study investigated factors responsible for the consistently low numbers of black students applying to the College of Dental Medicine of South Carolina. The project was structured to obtain feedback from two entities at the undergraduate level: the pre-health advisors (Phase I); and black students (Phase II). Thirty-four responses were…

This report discusses enrollment planning by colleges and universities as it concerns the understanding of why students choose to attend one particular college over another. First, the past responses of colleges to enrollment-threatening changes are presented. Next, an explanation is given of why knowledge of student college choice behavior is…

A survey of 467 business students at Virginia Commonwealth University investigated results of the business school's tuition differential pricing strategy, which charges a higher tuition in order to provide students with strong computer and technological instruction and support. Results indicated the additional services created added value for…

A survey of Alaska high school seniors was conducted in fall 1982 to determine students' opinions of their overall high school experience, their need for additional assistance in selected academic and career planning areas, general demographic information, their plans after high school graduation, and specific postsecondary plans. A total of 3,505…

The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit…

In 1987, a study was conducted by Johnson County Community College (Kansas) in cooperation with local public school districts to determine the career and educational interests of the county's public high school students. Surveys were administered in class to 11,477 freshmen, sophomores, juniors, and seniors, requesting information on high school…

This report describes the 1994 postsecondary education assistance patterns, job experiences, lifestyles, and values of the eighth grade class of 1988. The data from the report are from the 1994 Third Follow-up of the National Education Longitudinal Study of 1988 which collected information on postsecondary education participation, employment,…

The study examined the ways in which status cultures and organizational environments influence high school students' college decision-making. Interviews were conducted with 12 white female high school seniors from four northern California high schools (a low socio-economic status(SES)/low organization public school, a low-SES/high organization…

Detailed information and recommendations are offered for helping students through each step of the admissions process, from planning for college to enrolling and selecting courses. The handbook is designed for college admissions officers, student services professionals, registrars, and secondary school counselors and administrators. The 32…

Using institutional data, this paper presents a model to enable researchers and enrollment managers to assess the effectiveness of financial aid packaging policies in light of student characteristics and institutional market position. The model uses discriminant analysis and a series of hypothetical financial aid award scenarios to predict the…