Corporate sponsorship is a marketing strategy by which companies communicate about their products or services by affiliating with events or institutions valued by targeted customer groups. Increasingly, campus communicators are seeking to establish corporate sponsorships but first must resolve legal and ethical concerns. Various types of…

This book provides "how to" information for those who have never managed a fund-raising event for a college or university, and gives advice to help the experienced professional fund-raiser fine-tune traditional or new events. It covers the essential steps in event planning such as developing a realistic budget, and includes a budget planning…

An examination is made into the eroding financial health of intercollegiate athletic programs, especially at the Division I level of the National Collegiate Athletic Association (NCAA), that was determined to have come about as a product of standard practices and policies. The question posed is, if Division I college sports have become a large…

Information on obtaining financial support to meet the needs of disabled college students is presented. Institutional planning components that are needed include a planning and support team, involvement of the disabled, and coordination of long-range planning with the service delivery system. Two publications on federal categorical funds and a…

This paper addresses the development of a corporate/foundation relations program at a college or university. To provide background information on corporate and foundation philanthropy, the report lists 1984 contributions (in billions) by individuals, bequests, foundations, and corporations, along with the type of field/entity receiving the funds.…

Institutions seeking supplementary funding should not be afraid of approaching foundations for grants but should be sure that they understand the grant-seeking process so they do not waste time and effort sending inadequate proposals to uninterested foundations. This booklet, a guide to grantsmanship intended primarily for Catholic educators,…

The basic issues a college capital campaign feasibility study should resolve are discussed, and the major players are described. The feasibility study seeks to answer six questions: the campaign's case, leadership, the goal, the institution's ability to raise the money, timing, and the plan of action. (MLW)

The president of the Exxon Education Foundation suggests that the study of philanthropy and the philanthropic tradition should be incorporated into formal education in the United States, in public education, the undergraduate curriculum, and research. (MSE)

Grant proposals are most likely to succeed when they are based on solid, well-conceived ideas. Long-range planning is the best way to come up with workable ideas that will convince small foundations of a project's merits. Planning helps identify an institution's top priorities and achieve a consensus. (MLW)

Ten steps to planning a marketing strategy to increase endowments are identified: conditions of fund, ways to establish funds, guidelines for funds, good business practices, enduring nature for fund, recognition of donors, corporations, periodic reports to donors, etc. (MLW)

This report was written by the President's Committee on the Arts and Humanities and offers suggestions to the President of the United States on ways to strengthen the system of support for the arts and the humanities in the United States. The document describes a vital cultural life as essential to a functioning democracy. It also examines the…

This book is intended to provide development officers at not-for-profit organizations with comprehensive standards and definitions for preparing fund-raising activity reports of yearly fund-raising results, as well as management and activity reporting standards for fund-raising campaigns. Section 1 presents gift-income reporting standards for use…

Bringing together a mix of researchers and practitioners, "With the Best of Intentions" examines the major goals of recent philanthropic efforts and looks at some of the key lessons--for educators, philanthropists, policymakers, and community leaders--of philanthropic contributions to schools and school systems. From the Gates small…

Four major trends in corporate funding that may be seen as problems for higher education are outlined. Trends include corporate downsizing, decreased corporate giving, fewer one-time gifts, and increased emphasis on elementary secondary education. Specific examples are given of institutions turning these potentially negative trends into…

Despite Hong Kong and Macau's cultural, economic, and political similarities, their higher education systems differ. Hong Kong has a well-established system and tradition of government control. Macau's system is smaller, younger, and began as a private enterprise. Trends in government financing, policies, and student loans are bringing the systems…