A university strategic planning approach that allocates resources simultaneously from the top down (administratively) and from the bottom up (based on expressed needs of the schools, colleges, and support units), making adjustments late in the process, is described. (MSE)

Strategic planning, which requires careful assessment of future trends and ways of improving current practice, is an essential responsibility for all school managers. The Teacher Training Agency in the United Kingdom has made it a compulsory element of the new National Professional Qualification for the headship. This book sets out broad…

This guide uses the planning process at the University of Maryland, College Park, as an example of comprehensive campus-wide planning for institutional and programmatic diversity goals. Five planning principles are identified: (1) accountability, (2) inclusiveness, (3) shared responsibility, (4) evaluation, and (5) institutionalization. Chapters…

This book is a how-to manual on creating an alumni relations program, including starting an alumni association. Brief sections address the following topics: defining purpose, launching the organization, establishing a membership policy, establishing a budget, writing a mission statement, creating a long-range plan, working with the development…

Discusses how colleges and universities with excess facilities should "rightsize" their campuses by divesting unneeded buildings and property. Such institutions should develop a comprehensive master plan, which includes a strategic plan, academic plan, space needs plan, facilities master plan, and financial plan. (MDM)

Principals can provide input and feedback during the planning stage for building or renovating schools. Questions to ask focus on potential number of students, grade configuration, student grouping, length of school days and years, and instructional materials to be used. Describes a Virginia school built to meet the specific needs of an innovative…

The magnitude of funds needed to rectify the college deferred maintenance crisis make a quick fix unrealistic. However, by increasing funding levels and shifting spending patterns over time, institutions can address the problem without jeopardizing other goals and projects. A consortium of higher education associations recommends a…

Through a strategic plan the University of Southern California School of Dentistry will achieve a new balance between research, postdoctoral education, predoctoral education, and patient care. In achieving this balance, the school will become an integral part of the USC communities. (MLW)

A model for strategic planning using a new definition of management by objectives (MBO) is outlined and illustrated in the context of college or university administration, including department-level planning. Routine objectives, personal objectives, team objectives, budget performance, problem-solving objectives, innovation objectives, and…

Five strategies for realistic deficit management in the college or university during fiscal stress are examined: (1) comprehensive strategic and operational budget planning; (2) examination of tenure-stream faculty positions; (3) program review and evaluation; (4) self-supporting auxiliary and service units; and (5) increased flexibility in use of…

Strategic planning provides a comprehensive, systematic, and flexible approach to charting direction. Lists an eight-step process and questions for strategic planning. Emphasizes the role of architects in strategic planning. (five references) (MLF)

Characteristics of current faculty at Belgium's Catholic University of Louvain are outlined and faculty policy in the 1991-95 strategic plan is reviewed. Policies include early identification of shortages, keeping permanent scientific personnel on staff, replenishing the pool of future faculty, a new system for promotion, and development of…

A long-range planning project in an Ohio school district involved setting up good procedures for planning and then establishing a 40-member planning committee that included 20 community members. Long-range goals serve as a focus for decision making in everyday administration. (MLF)

In megaplanning, a type of strategic planning, the primary clients and beneficiaries are the community and society at large. Outlines a 12-step planning model. (MLF)

Higher education differs from other service enterprises in its social responsibility and the context for decision making. An integrated marketing strategy based on the identified positioning of the institution plays a crucial role in successful enrollment and long-term institutional development. Marketing can make a significant contribution to…