The responses from questionnaires (N=182) given to 201 individuals who were provided an opportunity to join the faculty of two research universities (one rural, one urban) were analyzed to determine the factors influencing their decisions to join or not join. Interviews with 60% of the respondents were conducted to gather further information.…

Two studies of variables influencing graduate students' consideration and choice of school found positive association with university personnel was a prime enrollment motivator. Students' decision process has changed over time. Evidence suggests students prefer an institution that is "user-friendly," affordable, and committed to quality. Cost and…

A study tested a model for assessing the impact of financial aid offers on 2,558 accepted students' college enrollment decisions. The analysis demonstrates that financial aid strategies have a substantial influence on enrollment and the systematic analysis of student enrollment decisions can help institutional administrators refine their financing…

A study investigated the factors influencing the decision of 180 doctoral students in higher-education administration to apply to their current institutions. Factors found particularly important to students of color included academic reputation and faculty friendliness, in addition to those factors rated as important by students in general. (MSE)

Through a survey of business programs, a study examined the nature and extent of student recruiting activities and classified them according to a "brand elimination" model. Timing and methods of recruiting were then compared to reports of enrollment changes. Results suggest that targeted recruitment activities aimed at creating awareness…

Analyzes the influence of student aid on enrollment decisions of all accepted applicants at four institutions. Student aid was negatively associated with first-time enrollment, indicating that, in most cases, the amount of aid available was insufficient relative to the cost of college attendance. This suggests that institutions need to study their…

This report examines how students, especially those with high abilities, choose a college based on information from four areas: (1) published research comparing various schools' subjects as well as some unpublished comparative data from various sources; (2) young adult fiction that deals with issues related to college choice; (3) media accounts of…

The paper investigates the potential market segments of an upper division university in transition to 4-year status, and explores selection criteria and the influence of various information sources on the choice of university by the potential target students. Data sources for the study included a survey of 142 freshmen students of whom 120…

This publication was written in response to a need among colleges of agriculture to examine alternative recruitment strategies. It assesses efforts by the University of Georgia's College of Agriculture to recruit students through an annual campus visitation program entitled "Ag Horizons: A Career Institute." Since 1984, Ag Horizons has…

During the 1982-83 academic year, Brookdale Community College (BCC) conducted a survey of high school students in Monmouth County to gather information concerning students' educational goals, degree plans, college choice, knowledge about BCC, and personal characteristics. Of the 24 high schools receiving questionnaires, 19 distributed and…

A survey and interviews with 1,600 students at 1 university investigated how college choice criteria differed among white, black, and Hispanic students; how choice criteria differed between all students and business majors; and how choice criteria differed between undergraduate and graduate business students. Results revealed different rankings of…

Four major publishers of college guidebooks respond to the concerns of colleges and universities about the guides, the information they contain, and the demand for the information. Specific issues addressed include development of a standardized survey response, data integrity and validity, specialized information needs, publisher-institution…

For many individuals, opportunities for higher education in America are unknown. To meet the long-existing demand for guidance in this area, this volume instructs professionals in all facets of college advising. It shows advisers (school-based counselors, teachers, administrators, and independent counselors) how to motivate and prepare students to…

A study investigated key factors used by 344 first-year college students to assess their fit to their university. Applying concepts of cognitive dissonance, the study showed perceptions of student/institution fit to be related to key attribute and aspirational variables. Implications for enrollment management, especially retention, are discussed.…

An overview of college guidebooks examines their origins, development, types, impact on both consumers and colleges, and current trends and future prospects. It is argued that publishers will gain credibility by standardizing data collection and reporting formats and by no longer trying to rank colleges on criteria that change annually and fail to…