Examines determinants of tuition at American private colleges using 1982-83 data. Hedonic regression analysis involving over 20 quality measures shows that private college tuition responds in economically sensible ways to changes in public tuition and in quantity and quality of the faculties, facilities, and student bodies at private colleges.…

This study seeks to identify factors influencing East Asian international students' choices of Canadian graduate schools, to assess the strengths and dynamics of the factors influencing enrolment decisions, and to describe possible implications both for the Canadian government and for Canadian universities offering graduate education. The research…

A survey of applicants to a major state university investigated whether students who accept (n=461) and decline (n=488) admission offers have different ways of evaluating the admission process. Contrary to expectation, accepters did not rate all elements of the process higher than decliners. Blacks and whites also differed in their perceptions.…

A study of the sources of influence for college students (n=162) making a choice of major illustrates how such information can be obtained, analyzed, and used to develop a marketing plan for a college or department. Several potential strategies for recruiting business majors, which resulted from the study, are outlined. (MSE)

Evaluated the impact of printed promotional materials on the recruitment of college freshmen using focus groups of students attending a large, southern metropolitan university. Students provided detailed suggestions on ways to improve the method of distribution, graphic design, and content of the materials. (Author/DB)

Minnesota high school juniors and seniors can enroll full- or part-time without cost in all public and some private postsecondary education institutions. The expanded choice increases the options available to students. (MLF)

This guide is intended to aid high school students in their educational planning. Colleges and universities state their policies in granting college credit for successful completion of Advanced Placement (AP) examinations in high school. The guide also represents certification of these policies to the Department of Education and to the Minnesota…

A survey investigated the feelings and beliefs of British university applicants at one point in the application process: after the application is acknowledged but before offers or examination results are available. Results suggest many see the process as straightforward, helpful, friendly, but a sizeable group consider it slow and complex. Many…

Purpose: The purpose of the current study is to assess some of the self-reported factors that students in the study used as choice criteria in making their school selection. Design/methodology/approach: The results of this study were obtained by conducting a series of focus groups involving incoming freshmen at a small liberal arts university…

A survey of applicants accepted by a major research university found that among the most sought-after applicants, academic scholarships and other forms of forms of financial aid were more likely to have influenced college choice, putting the institution with minimal non-need-based financial aid at a competitive disadvantage. (MSE)

A survey of 235 current and prospective British university students investigated the role of housing options (dormitory type, room type, density, facilities and features, services, costs) in student choice of university. Specific factors were ranked by preference. Results indicate significant differences between perceived ideals and choices made…

It is proposed that reexamination and restructuring of corporate education programs and tuition assistance policies is now appropriate. Some suggested revisions include use of preferred provider colleges and tuition discounting. The role of the college or university in negotiating changes is also discussed. (MSE)

Colleges are using current students' and their parents' enthusiasm for the institution as an effective recruitment tool. Student contact with prospective students on campus visits, hometown contacts, and parent phone calls to prospective students' parents are useful strategies. Most are volunteers though some students are paid for their time as…

A survey of 183 undergraduate students at a large university found that male and female students differed in the importance they placed on various attributes of a university. Although there were many similarities in the responses of men and women, women rated safety, diversity, and a broad range and variety of courses significantly higher in…

The "U.S. News and World Report" rankings of colleges do not affect institutions equally; the schools impacted most are those that have the most to lose because they benefit from, even rely on, the rankings for prestige and visibility. The magazine relies on the rankings for substantial sales revenues, and has garnered considerable power…