This proposal represents a systematic and research-based effort to revitalize traditional recruiting practices and to establish a new recruitment model for reaching the nontraditional student in North Carolina two-year colleges. It includes activities of and findings from a model adult recruiting project. A project overview includes the objectives…

The importance of defining the college experience in specific terms in publications for prospective students is discussed. The academic area is the most vital to describe, since college work differs greatly from high school in the emphases on academic diversity, self-initiative, and study outside the classroom. Publications should describe…

A study was conducted at Prince George's Community College (PGCC) to investigate the relationship between the age of the audience and the effectiveness of marketing techniques in attracting students to the college. The study focused on how and why community colleges market themselves, and why some techniques were more effective than others for…

A California school district, expecting 600 new students and only filling less than half of their 70 open teaching positions from usual hiring sources, took their teacher recruitment program on the road and around the country. Top flight teachers were hired at precisely the grade levels and subject areas needed. (MLF)

A school's improved substitute teacher program provided competent teachers and maintained a stable learning environment. Strategies included aggressive recruitment, training workshops, a program coordinator, information about each classroom, a handbook of suggestions, substitutes' attendance at faculty meetings, holding students accountable for…

Arguing that hiring should be the product of a rational approach rather than a subjective one, describes a six-part hiring process: (1) basic people management; (2) organization policies; (3) preliminary "musts"; (4) the interview; (5) evaluation of findings; and (6) future uses. It can be used in any size or type organization. (CDD)

Competition for students will increase in the next decade. Some factors indicating an institution's vulnerability to declining enrollment can be assessed, and may also be the key to initiatives by campus leaders to help offset the decline. (Author/MSE)

Ten suggestions for keeping good teachers are provided by the governor of Tennessee. These cover the career ladder concept, awards, honorary degrees, summer work, secretarial help, professional standards, short term teaching, community leadership, recognition of distinction, and recognizing teachers as opinion leaders. (TE)

What does research tell about how private colleges can thrive in the future? What has changed in recent years to make it easier or more difficult for small colleges to attract students? What trends or insights can aid private colleges? This article provides a snapshot of the needs and desires of the college-bound student, as well as a longitudinal…

Five trends in the creation of college student recruitment publications are identified: (1) using market research and marketing principles; (2) targeting specific groups; (3) honesty about campus personality and reputation; (4) cost-effectiveness; and (5) creativity in using effective copy and design. (MSE)

This article outlines the problems in the student pipeline and the faculty pipeline related to engineering. Difficulties of women engineering faculty members are discussed. (YP)

High school principals should make every effort to encourage student and staff participation in extracurricular activities. Out-of-class activities provide a forum where students can learn valuable leadership training and obtain skills useful for their future. Jim Sabard, in "Student Council Advisors: Let the Students Shine," offers suggestions to…

College and university initiatives to recruit students through the Internet are described. Issues discussed include the kind and quality of information made available, different means of accessing it, and responding to user requests. Techniques for publishing on the World Wide Web and reaching the appropriate Internet audience are offered. (MSE)

A Trinity University (Texas) study identified a strong correlation between campus visits by admitted applicants and the proportion of admitted applicants who matriculated there. It is suggested that college marketing strategists consider the important role of this sales promotion device. (Author/MSE)

The experiences of University of Pittsburgh at Johnstown (Pennsylvania) with opportunistic marketing are outlined. Opportunistic marketing takes advantage of reactive decision making within the administration by repeatedly creating marketing situations that force decisions, then eliciting acknowledgment that the marketing efforts worked. Special…