The goals of a visitation program at a college or university should be to place prospects and their parents in contact with a variety of faculty and students. Faculty members, talking about their programs, and undergraduates, sharing their own experiences, are the institution's best recruiters. (MLW)

The spreadsheet can be a powerful tool in marketing. Using a spreadsheet and admissions data, models can be built for: periodic reports of admission status, projections of the size and quality of the incoming class, and long-term recruitment strategy. (MLW)

Lists 10 premises affecting the future of teaching, including trends toward teacher shortages, declining entry standards, unattractive salaries and working conditions, and standardized curricula. Presents three scenarios: business-as-usual, two-tiered (permanent senior teacher cadres instructing temporary teachers), and a professional scenario…

This Seminar guide is part of NCSALL's (National Center for the Study of Adult Learning and Literacy's) effort to help connect research and practice in the field of adult education and family literacy. The purpose of the three-hour seminar is to help practitioners, program directors, state staff, and other policymakers read and discuss NCSALL's…

Describes recommendations related to engineering faculty pipelines by the American Society for Engineering Education task force. The recommendations are: (1) enlarging the faculty pool; (2) enhancing the graduate school environment; (3) enhancing the faculty environment; (4) attracting non-traditional faculty; (5) working on foreign faculty…

Effective student recruitment writing can evoke a sense of what an institution stands for, who the students and faculty are, and what it's like to study on the campus. Clear and accessible information can give prospects the nudge they need to read on--and then apply and enroll. (MLW)

Reports on a study of the use of employment application blanks as prescreening devices in public school employee selection. Findings suggest two major areas for further research. The first relates to legal compliance with Equal Opportunity Employment guidelines. The second concerns information relevancy to personnel selection. (JAM)

A survey of 220 college human resource officers investigated the extent of use of search firms to recruit administrators. Only one-third of respondents had used them, primarily for development personnel, presidents, and vice presidents; use was primarily by private, nonprofit institutions and those with over 5,000 enrollment; and use resulted in…

College enrollment management, the management of the quality and size of the student body, is an important new concept in college administration. It requires a new function combining recruitment and retention, an experienced leader to manage at least three offices, and shifting of resources toward the college's entry point. (MSE)

To address the need for teachers of color, an enrollment management model was used for recruitment and retention at a midwestern university. Recruitment, admissions, registration, student progress, advising, and placement services were integrated in the plan, representing total institutional commitment to remove barriers to success for this…

An Australian study investigated attitudes of 357 foreign university students and 359 Australian students concerning each other's friendliness, extent of current contact in/out of class, and preferred level of contact. Differences in the two groups' perceptions were found, associated with degree program. Differences between Australians and…

Methods for college and university administrators to attract and retain nontraditional minority students are outlined. They are based on effective use of institutional resources to identify and address this population's specific needs and creation of a framework of support and understanding that encourages students to commit themselves to higher…

Discusses the development of vocational schools in China. Attributes the slow growth of technical education to government interest. Defines the primary problem as a shortage of good teachers. Suggests that regular universities adjust their specialities and that vocational schools recruit retired professionals and set up teacher training programs.…

Santa Clara University (California), located where housing costs are high, has developed a faculty housing assistance program to retain faculty. It consists of a shared appreciation mortgage loan, a low interest down payment loan program, and a rental stipend program to give tenure-track faculty an opportunity to save for home purchase. (MSE)

Evaluation of the impact of prospective students' contacts with the institution is an objective of the admissions research agenda at Tufts University (Massachusetts). An annual survey gathers information on individuals who make inquiries but do not submit an application and on the parents of matriculating students. (MSE)