Attracting top teachers to small school systems involves a different recruiting process: advertise widely, use telephone contacts, get there first, don't overweight interviews, do classroom observations, and keep up personal contact. (MD)

This report critically analyzes research on teacher preparation, licensure, and recruitment, questioning the effectiveness of today's teacher education, showing how existing approaches to identifying qualified teachers are lax, and suggesting that district authorities do not always discriminate well between qualified and unqualified teacher…

Higher education institutions have increasingly adopted marketing principles to achieve institutional objectives. However, direct application of the traditional marketing mix as characterized by four P's (product, price, place, promotion) can be problematic. A reconceptualization of the marketing mix applies four C's: concept (mix of goods and…

A study compared enrollment patterns at 140 colleges and universities five years before and five years after they changed their names, predicting that the strategy of changing the institution's name would positively influence enrollment. Results indicate that on average, the strategic name change did not affect enrollment, and only 7% of…

This article describes a successful four-year student recruitment effort initiated by Florida State University's teacher preparation program in visual disabilities. The article discusses a survey to determine the target population, use of current students to attract new ones, harnessing of campus resources, and obtaining funds for recruitment…

A study of the sources of influence for college students (n=162) making a choice of major illustrates how such information can be obtained, analyzed, and used to develop a marketing plan for a college or department. Several potential strategies for recruiting business majors, which resulted from the study, are outlined. (MSE)

Campus activities programing benefits from good training of student volunteers. Business training theory can be applied to student organizations. Training programs should be designed for four phases of volunteer experience (recruitment, testing, active, and exit) and emphasize leadership development. (MSE)

Guidelines offered for working with college alumni volunteers in student recruitment efforts include enlisting local alumni leaders' help; communicating expectations and procedures; requiring up-to-date records on local schools; prompt response to volunteer communications; and recognizing volunteer contributions. (MSE)

Examines how research universities are responding to the complex challenge of revenue generation and budgeted expenditures in a market-driven age, and concludes that institutions adapt by incorporating market-like behavior into their business plans. The study found differences between institutions experiencing and not experiencing enrollment…

Evaluated the impact of printed promotional materials on the recruitment of college freshmen using focus groups of students attending a large, southern metropolitan university. Students provided detailed suggestions on ways to improve the method of distribution, graphic design, and content of the materials. (Author/DB)

The shortage of principals in California is examined in this article. While the data show that there is not a shortage of individuals having the necessary credential to hold the position, often there are not enough applicants for principal positions. Reconceptualizing and restructuring of principal positions are emphasized as potentially correct…

Under the No Child Left Behind (NCLB) Act, every school is subject to the controversial mandates for annual test score gains contained in the federal law. The law represents a profound change in the relationship between the federal government and state and local education agencies regarding who controls education and has direct implications for…

This volume is a critical and objective study of the contemporary college student athlete. Framed around the process of recruitment, transition, and support of student athletes in higher education, the volume is a response to societal pressures to reform college athletics. Driven by publicity and the potential for revenue gains, colleges and…

When this research report was first conceived, the current economic crisis was only just on the verge of revealing its full extent. Economic crisis or no economic crisis, over the years funding for PK-12 education has been a constant struggle. While all schools continue to face difficulties, for various reasons rural schools have different and…

Recommendations are made for a system of incentives at the state and local levels to ensure that highly capable people are attracted to and retained in the teaching profession. These recommendations include ways in which teachers can be empowered through expanding to new and more professional roles. An introduction to this report outlines issues…