Often necessary to meet enrollment goals in a competitive age, student recruitment from new sources requires a sound knowledge of marketing, solid research, effective organization, and institutional activities that will attract the desired populations. Experience at Westminster College (Utah) illustrates that the process is not particularly…

Examines the advantages of geodemography (the study of population characteristics within a geographic context) and predictive statistical modeling for college student recruitment, and describes a new College Board service combining the strengths of the two approaches with its education-specific data collected from college-bound students. (MSE)

To succeed in recruiting development officers, colleges and universities must use more aggressive methods to reach alumni, people with ties to the campus, and local business people; expand their selection criteria, perhaps including candidates with little or no experience; streamline the hiring process; and train new professionals. (MSE)

College and university student recruitment offices are encouraged to use graphic illustrations and other artwork, in addition to photographs, to enhance the individuality of their viewbooks, and are offered suggestions for selecting, combining, and commissioning such artwork. (MSE)

Discussion of effective college admissions recruitment considers new methodology, including electronic media, student information systems, statistical technologies, and increased use of geodemographic tools. Stresses the importance, however, of traditional principles, such as personalization and timing of nonprofit marketing. (DB)

Three urban school principals from the US have described their efforts to turn around their performing schools and create sustainable leadership. They describe about the challenges they had faced while reorganizing the school, recruiting new teachers, spending extra time on teacher evaluations and remaining the instructional leader.

Recruiting and retaining teachers and other personnel continues to be one of the most critical issues in rural schools. The need for teachers in the U.S. is expected to grow significantly as large numbers of teachers retire, many taking advantage of early retirement incentives. In searching for ways to meet new federal law requirements outlined in…

Attracting and retaining highly qualified school leaders is becoming increasingly important in our nation. The purpose of this study was to identify factors that motivate or inhibit practicing teachers from seeking administrative positions. Using exploratory factor analysis, survey responses of 329 students enrolled in Master of School…

This study seeks to identify factors influencing East Asian international students' choices of Canadian graduate schools, to assess the strengths and dynamics of the factors influencing enrolment decisions, and to describe possible implications both for the Canadian government and for Canadian universities offering graduate education. The research…

This paper reviews the issues facing trustees of liberal arts colleges, including such external challenges as ideological criticism, college costs, national economic trends, and competition from other types of institutions. Trustees are urged to address such issues as external criticism of the institution, concerns of students and parents about…

The relatively new phenomenon of using search committees is described as the result of state and federal legislation, a more participatory approach to college administration, and an enlarged pool of qualified candidates. Committee functions include recruiting and screening candidates, checking references, handling interviews, and making…

Ways that presidential search committees of colleges can avoid common errors are discussed. The following suggestions are offered: (1) begin with institutional self-assessment; (2) carefully select search committee members; (3) avoid the appearance of wired jobs; (4) provide enough published information to candidates; (5) provide strong logistical…

Traditional recruitment techniques aren't attracting many minority students. Institutions trying to attract minorities are concentrating primarily on blacks. Recruitment strategies should vary according to minority group. (MLW)

Many institutions of higher education are adopting video as a recruitment tool. Different methods of distributing videos include: mailing, networks, recruitment trips, and on campus use. Suggestions for producing a video are provided. (MLW)

Empire State College, a branch of the State University of New York, is a public institution designed for adults with 5,500 students at 40 locations. ESC's most successful student recruitment method is word of mouth. Suggestions on how to attract students are provided. (MLW)