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Green, Craig A. – New Directions for Higher Education, 1990
Often necessary to meet enrollment goals in a competitive age, student recruitment from new sources requires a sound knowledge of marketing, solid research, effective organization, and institutional activities that will attract the desired populations. Experience at Westminster College (Utah) illustrates that the process is not particularly…
Descriptors: Case Studies, Change Strategies, College Administration, Educational Change
Wofford, Douglas – On Target, 1998
Examines the advantages of geodemography (the study of population characteristics within a geographic context) and predictive statistical modeling for college student recruitment, and describes a new College Board service combining the strengths of the two approaches with its education-specific data collected from college-bound students. (MSE)
Descriptors: College Admission, College Bound Students, Demography, Geographic Distribution
Leske, Lucy Apthorp; Archer-Martin, Nancy – Currents, 1999
To succeed in recruiting development officers, colleges and universities must use more aggressive methods to reach alumni, people with ties to the campus, and local business people; expand their selection criteria, perhaps including candidates with little or no experience; streamline the hiring process; and train new professionals. (MSE)
Descriptors: College Administration, Fund Raising, Higher Education, Management Development
Orr, Pam – Currents, 1998
College and university student recruitment offices are encouraged to use graphic illustrations and other artwork, in addition to photographs, to enhance the individuality of their viewbooks, and are offered suggestions for selecting, combining, and commissioning such artwork. (MSE)
Descriptors: Artists, College Administration, Higher Education, Illustrations
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Hossler, Don – New Directions for Higher Education, 1999
Discussion of effective college admissions recruitment considers new methodology, including electronic media, student information systems, statistical technologies, and increased use of geodemographic tools. Stresses the importance, however, of traditional principles, such as personalization and timing of nonprofit marketing. (DB)
Descriptors: College Admission, Futures (of Society), Higher Education, Long Range Planning
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Krajewski, Bob – Educational Leadership, 2005
Three urban school principals from the US have described their efforts to turn around their performing schools and create sustainable leadership. They describe about the challenges they had faced while reorganizing the school, recruiting new teachers, spending extra time on teacher evaluations and remaining the instructional leader.
Descriptors: Urban Schools, Principals, Academic Achievement, Educational Improvement
Ahearn, Charles; Harmon, Hobart; Sanders, John R. – SERVE Center at University of North Carolina at Greensboro, 2006
Recruiting and retaining teachers and other personnel continues to be one of the most critical issues in rural schools. The need for teachers in the U.S. is expected to grow significantly as large numbers of teachers retire, many taking advantage of early retirement incentives. In searching for ways to meet new federal law requirements outlined in…
Descriptors: Teacher Recruitment, Faculty Mobility, Rural Schools, School District Size
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Hancock, Dawson R.; Black, Trasha; Bird, James J. – Journal of Educational Research & Policy Studies, 2006
Attracting and retaining highly qualified school leaders is becoming increasingly important in our nation. The purpose of this study was to identify factors that motivate or inhibit practicing teachers from seeking administrative positions. Using exploratory factor analysis, survey responses of 329 students enrolled in Master of School…
Descriptors: Altruism, School Administration, Educational Administration, Factor Analysis
Chen, Liang-Hsuan – Canadian Journal of Higher Education, 2006
This study seeks to identify factors influencing East Asian international students' choices of Canadian graduate schools, to assess the strengths and dynamics of the factors influencing enrolment decisions, and to describe possible implications both for the Canadian government and for Canadian universities offering graduate education. The research…
Descriptors: Foreign Countries, Universities, Graduate Students, Graduate Study
Mohrman, Kathryn; Amadeo, Jo-Ann – Association of Governing Boards of Universities and Colleges, 1991
This paper reviews the issues facing trustees of liberal arts colleges, including such external challenges as ideological criticism, college costs, national economic trends, and competition from other types of institutions. Trustees are urged to address such issues as external criticism of the institution, concerns of students and parents about…
Descriptors: College Environment, College Faculty, College Planning, Cultural Pluralism
Bromert, Jane Doyle – 1984
The relatively new phenomenon of using search committees is described as the result of state and federal legislation, a more participatory approach to college administration, and an enlarged pool of qualified candidates. Committee functions include recruiting and screening candidates, checking references, handling interviews, and making…
Descriptors: Administrator Qualifications, Administrator Selection, Advisory Committees, College Faculty
Felicetti, Daniel A. – 1984
Ways that presidential search committees of colleges can avoid common errors are discussed. The following suggestions are offered: (1) begin with institutional self-assessment; (2) carefully select search committee members; (3) avoid the appearance of wired jobs; (4) provide enough published information to candidates; (5) provide strong logistical…
Descriptors: Administrator Selection, College Presidents, Committees, Employment Interviews
Moultrie, Anne Johnson – Currents, 1987
Traditional recruitment techniques aren't attracting many minority students. Institutions trying to attract minorities are concentrating primarily on blacks. Recruitment strategies should vary according to minority group. (MLW)
Descriptors: Alumni, Black Students, College Admission, College Students
Landers, Mary – Currents, 1986
Many institutions of higher education are adopting video as a recruitment tool. Different methods of distributing videos include: mailing, networks, recruitment trips, and on campus use. Suggestions for producing a video are provided. (MLW)
Descriptors: College Admission, College Applicants, Higher Education, Institutional Advancement
Gallien, Kathryn J. – Currents, 1986
Empire State College, a branch of the State University of New York, is a public institution designed for adults with 5,500 students at 40 locations. ESC's most successful student recruitment method is word of mouth. Suggestions on how to attract students are provided. (MLW)
Descriptors: Adult Education, Adult Students, Continuing Education, Higher Education
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