A coherent, comprehensive communication plan to support college fund raising includes setting goals and objectives, determining target audiences, defining campaign themes, tying the plan to a campaign timetable and geographic priorities, determining the most effective tactics for delivering campaign messages, resolving cost questions, and…

The University of Illinois at Chicago's Neighborhoods Initiative is used as an example of how planning occurs in a situation of shared power, the relationship between participants' goals and what actually gets done, and the role of planners in linking knowledge and action. The collaborative planning model is characterized by incrementalism;…

Argues for adopting the concept of colleges and universities as "total institutions," noting the importance of such characteristics as isolation, activities, location, unity of focused goals, and opportunities for student development. Implications of these considerations and characteristics for student recruitment, admissions, student orientation,…

This monograph reflects the perspective that programs for beginning teachers should include some broader goal of enhancing the status and image of the entire profession. This approach links goals and activities for beginning teachers with goals and activities for other individuals, organizations, and institutions. Chapter 1 discusses interactions…

The goal of the Drug Abuse Resistance Education (DARE) Program is to prevent drug abuse among school children, by targeting children at an age (K-6) when they are most receptive to drug prevention education and before they are likely to have been led by their peers to experiment with tobacco, alcohol, and other drugs. Project DARE seeks to prevent…

The North Carolina Quality Assurance Program extended the preparation of teachers to a period of six years and changed the certification procedures for educational personnel. Four years of formal study are required at the preservice level in an approved program. The program leading to the initial certificate includes completion of the bachelor's…

This guide is designed for administrators of universities, colleges, school boards, and private institutions who wish to consider the implementation of a program for the recognition of prior learning within their institutions. To explain the possibility of transferring learning skills, some examples of the recognition of prior learning are…

Suggests freshman performance and school climate may dramatically improve if high school principals capitalize on freshmen enthusiasm by establishing a theme for the school year, developing a friendly orientation day, reevaluating the homeroom, and communicating with parents. (DCS)

The University of Pennsylvania's major gift officers have specific goals for interaction with donor prospects, including proportions of time spent in cultivation, solicitation, and stewardship. Guidelines are based on staff experience, nature of the prospect pool, faculty support, campaign stage, volunteer management, administrative support,…

Guidelines for college publications professionals seeking to improve their productivity include these: set priorities; consider the consequences of each project; spend minimal time on trivial tasks; focus on your goal; identify the slowest task, which may limit a project's effectiveness; make appointments; avoid taking work home; and schedule…

Results of a survey of planners at 133 colleges and universities in the United States and Canada are summarized. The study gathered information on (1) which problems tend to get solved, and which do not; (2) factors contributing to success in planning; and (3) planners' suggestions for improving the planning process. (MSE)

A telephone registration system for first year students implemented at Alma College (Michigan), involves having freshmen confer with advisors during orientation week, then having the registrar's office contact the advisors. Despite limitations, the low-tech solution works well at extremely low cost. (MSE)

A public relations model provided the basis for the five-step ROPES college fund-raising model: (1) research on the institution, the funding opportunity, and the publics targeted; (2) objective setting for both office output and program impact; (3) programming to meet those objectives; (4) evaluation of the effectiveness, not just efficiency, of…

This article describes the work of the school principal in building a vibrant learning community for staff and students. The descriptions emerged from a series of investigations into teaching, learning, and leading practices within schools that have high capacity for effective teaching and learning. These investigations demonstrated that the…

The most critical variable for school success is the leadership behavior of the school principal. However, the principal's role is becoming increasingly complex. This book offers suggestions for the beginning principal. Each chapter is geared to help new principals develop personal plans for professional development and improvement. Following the…