The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit…

This study replicates an experimental design testing whether effects of supervisory training in transactional analysis (TA) language cues can be carried outside the laboratory setting of simulated testing into the field testing of professional work settings involving dialogues with supervisees. Transactional analysis theory presumes the…

This handbook is designed to guide teachers, administrators, supervisors, inservice coordinators, and teacher educators in conducting time-use analyses. Discussed in the first two chapters of the guide are key concepts and definitions pertaining to time-use analysis and highlights of research dealing with time use in education. The remaining three…

This report synthesizes the findings of four studies that focused on school districts as the center of focus for school-improvement efforts. The studies did not examine school systems that had been high performing for a long time; rather, they took their data from districts serving high percentages of students who typically struggle but were…

Three research questions are addressed in this paper: (1) What does school improvement mean in relation to the context of a research project? (2) Given particular developments in European society and the nature of primary research data, what should schools be like in the year 2001? (3) What steps are being taken in research and development to…

This professional development guide is designed for vocational education practitioners to use with a separately available handbook on time-use analysis and an optional videotape on conducting workshops on time-use analysis. Examined first is the importance of analyzing time on task. After a discussion of the importance of planning, a six-point…

This paper describes the activities and experiences of a technical assistance consultant working with a superintendent and assistant superintendent to implement the Achievement Directed Leadership (ADL) school improvement program during 1981-82. The paper's first section describes the ADL program's "top-down" implementation plan, with…

The Community College Student Experiences Questionnaire (CCSEQ) is an instrument designed to determine how community college students spend their time and what quality of effort they put into learning. Specifically, the content of the questionnaire focuses on four elements: who students are and why they are at the college; how extensively and…

The Michigan Student Information System (MiSIS) is the student flow component of the Michigan Community College Occupational Education Evaluation System (MCCOEES), a comprehensive state-wide system for evaluating occupational education. The Michigan Student Information System (MiSIS) Activities Manual was designed to help college-level personnel…

This report highlights the research on how schools across the country have successfully transformed themselves into high-performing schools. It provides suggestions for how school leaders can use this knowledge base as they examine their schools' instructional and administrative practices. Chapter titles reflect the contents: (1)…

Designed to help principals in rural and small schools, this volume contains 29 articles under the three broad headings of new possibilities in everyday practice, applications of recent research, and initiatives to help schools and communities grow. The editors' introduction notes the challenges facing small school administrators, the problems…

Explains how the San Francisco Community College District uses data gathered via a student information questionnaire (SIQ) in making management decisions regarding transportation and parking facilities, location of facilities, student services, and program planning and evaluation. Describes SIQ methodology. (DMM)

Effective teacher evaluation is at the core of improving the quality and value of education and principals bear the responsibility of implementing a teacher evaluation program that helps develop highly qualified teachers and promotes high academic standards. In this easy-to-use handbook, the authors offer a fresh, innovative look into teacher…

This evaluation report of an attendance project in Portland, Oregon, public schools describes goals, methods, and results for 1985-86. The introduction states objectives of identifying, contacting, and counseling students leaving school or attending irregularly, with the purpose of guiding them into school or alternative educational programs. A…

This report emphasizes the rationale for and procedures of a high school graduate follow-up telephone survey in Hampton, Virginia, conducted on classes of even-numbered years. The survey instrument and charts of results from 1982-86 comprise over three-fourths of the document. The follow-up survey was initiated to gather information for a school…