There is a need for cross-disciplinary or cross-institutional research on student learning outcomes in graduate and professional education. Challenges in this endeavor include determining the purposes of assessment and who conducts it, identifying and defining outcomes, and managing the use of results. (MSE)

Points out that research is an inefficient endeavor as it relates to time, but the rewards can be gratifying and of value. Reports on a compilation of faculty and administration observations, alumni and student surveys, and some readings on the topic. (RT)

It is recommended that student financial aid administrators undertake more research to improve their knowledge and control of their programs, understand the effects of policies, and help correct beliefs and attitudes. Choosing a research topic, creating credibility, and writing a complete report are discussed. (MSE)

A discussion of focus groups in college marketing planning looks at the applicability of the approach, describes important considerations in focus group research, and provides step-by-step guidelines for conducting such groups. The technique's advantages are illustrated in an actual case in which the approach saved valuable institutional…

A study used a multivariate approach to assessing college departmental excellence. Factor analysis identified three potentially useful factor clusters ("faculty research,""input," and "student") and seven indicators based on those clusters. Indicators combining faculty research and input and combining all three clusters were found to be the best…

Although higher education institutions dislike rankings published in the mass media, they like the attention the rankings create and prefer to be included rather than excluded. Common criticisms of the methodology include emphasis on inappropriate criteria, unfair comparison of private and public institutions, faulty assumptions, inaccurate data,…

A study compared three methods for measuring college student growth and development in the course of a college education: (1) gain scores; (2) residual scores; and (3) repeated measures. Analyses indicated that all three are seriously flawed, although repeated measures offer the greatest potential for adequately representing student change.…

The author of a survey of 254 college public relations officers (HE 531 785) describes briefly the underlying definitions, design, and results of the study, and makes comparisons between this and an earlier study of college presidents. Discussion of methodology focuses on respondent characteristics and consistency of definition. (MSE)

College and university marketing departments should use the technique of positioning to increase enrollments. The triangular approach to positioning uses close scrutiny of the student profile, the benefits marketing courses offer, and the competition the department faces within and outside the business school. The technique can also be used by…

Discusses new strategies for conceptualizing teacher effectiveness at the elementary/secondary levels, to be used as a basis for improving the usefulness of research on teacher effectiveness. The aim is to shift away from one-dimensional assessment of individual teachers toward a multidimensional approach that can inform improvement of both…

The purpose of this article is to discuss determinants of computer self-efficacy from the perspective of participant internal learning motivations and external learning environments. The former consisted of three motivations--interest, trend, and employment--while the latter comprised two environments--home and school. Through an intermediate…

This guide discusses the use of focus groups in marketing research for higher education. It describes the differences between qualitative and quantitative research, and examines when it is appropriate to use focus group research, when it is not, and why. The guide describes a step-by-step approach in how to plan, formulate, moderate, and report…

Given the growing need to look across national borders in order to be prepared for global challenges confronting higher education in the coming decades, it can be expected that institutional administrators in the U.S. and other western countries will need information on the quality and efficiency of their activities, including an international…

This book helps teachers and staff developers understand how to take charge of teacher professional development via the Internet. The book features five sections with 14 chapters. Section 1, The Internet and Its Essential Tools, includes: (1) What Do I Need to Know About the Internet? (2) Making the Most of Your Electronic Mail, and (3) Accessing…

Intended for researchers, policy makers, and planners, the studies in this volume examine issues in communication policy and planning in developing nations. The five studies discuss the following: (1) the organizational and methodological aspects of communication planning, including structure and organization, methods and models; (2) the economics…