In this article, the authors highlight an issue in science education facing many university and college science departments: hiring faculty who can bring to the department specialized expertise in science education. To begin to address this issue, a collaborative team of tenure-track faculty--all of whom are primarily trained in science and have…

Written for administrators of early childhood program centers, this book offers tips on how to increase enrollment. The book offers suggestions rather than a theoretical overview or a comprehensive marketing strategy. Suggestions offered include: (1) Offer a quality program; (2) be aware of your target market; (3) make your program unique; (4)…

The underrepresentation in gifted programs of students who are members of minority or other groups warrants increased attention from educators. With the continuing quest for both equity and excellence in public education, there is a renewed interest in ensuring the participation of minority students in gifted programs and in bridging the gap…

A study of graduate student recruitment practices was conducted in the spring of 1986 to determine the current practice of graduate schools and to determine the extent to which they are using marketing techniques. The members of the Council of Graduate Schools were surveyed; 250 graduate schools responded (69% response rate). Questions concerned…

This digest reviews a variety of strategies that might be employed by school districts, teacher education institutions, and state educational agencies to attract, train, and retrain Hispanic teachers in math and science. The need for long-term solutions is discussed. Five action-oriented steps to attract Hispanic high school graduates into the…

A discussion of strategies marketing in higher education focuses on the social marketing approach, outlining a conceptual framework, and looking at specific concerns and costs. The issue of entrepreneurialism's effect on higher education institutions is considered. (MSE)

To manage enrollments, today's colleges and universities must incorporate marketing strategies and organizational changes that until now have generally been used only by business and other private sector professionals. (MSE)

Results of a national survey of two- and four-year colleges concerning their policies and procedures for nonfaculty personnel recruitment and advertising are reported. A list of participating institutions and the survey instrument and cover letter are included. (MSE)

Describes the use of an assessment center in evaluating candidates during a search for a new superintendent. Includes a brief article that points out the problems in using assessment centers for hiring evaluations. (MD)

"Help Wanted" signs are springing up outside schools. The shortage of school administrators is not coming, it is here. To thwart the shortage and keep schools on the cutting edge, diligence in cultivating, training, and inspiring a new generation of school leaders--especially for the principalship, must be exercised. Staffing the Principalship…

This handbook is designed to help beginning evaluators of teacher recruitment programs. It addresses the information and assessment needs of teacher recruitment programs. It takes a hands-on approach and includes worksheets and instructions for using them. After presenting tips for getting started, the handbook offers eight steps to successful…

Discusses the importance of parent-support groups for parents with handicapped children. Uses the case of the Mile High Down's Syndrome Association in Colorado to examine issues related to establishing and maintaining a parent-support group. (RJC)

To market their institutions effectively, college advancement professionals need to understand that marketing encompasses several specific activities and begins with the customer's needs, not the institution's. The administrator must know the institution thoroughly before developing a marketing plan and be able to develop and adapt marketing…

The model for analyzing the funding system used by the United Kingdom's Polytechnics and Colleges Funding Council (PCFC) is described, focusing on the mechanisms through which tuition policy is developed. It is concluded that a linear programing approach is useful in analyzing the impact of funding policy on institutions. (MSE)

School executives can ensure themselves a superior teaching force by aggressively seeking applicants from numerous teacher education institutions, inviting teachers to visit schools, observing candidates in the classroom as part of the selection process, and using intelligent interviewing practices. Del Stover's sidebar reviews John Goodlad's…