University Image: An Information Processing Perspective.

Parameswaran, Ravi; Glowacka, Aleksandra E.

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Peer reviewed

ERIC Number: EJ520093

Record Type: Journal

Publication Date: 1995

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0884-1241

EISSN: N/A

University Image: An Information Processing Perspective.

Parameswaran, Ravi; Glowacka, Aleksandra E.

Journal of Marketing for Higher Education, v6 n2 p41-56 1995

A study investigated the perceptions of human resource managers (n=243) concerning graduates from 9 area colleges, using 40 criteria to differentiate potential employees. The results support use of the methodology by colleges and universities to investigate factors contributing to institutional image within the business community. (MSE)

Descriptors: College Administration, College Choice, College Graduates, Decision Making, Employer Attitudes, Employment Potential, Higher Education, Information Processing, Institutional Characteristics, Marketing, Public Opinion, Reputation

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A