Recent developments in generative artificial intelligence (AI) have spurred a new sense of urgency around the transformative potential of AI in the workforce, education, and economy. Many forms of AI have long been in use in the education industry, but with the introduction of new generative AI technology (e.g., ChatGPT, Claude, Bard, and Bing), conversations around the use of such tools have exploded. By proactively shaping the narrative around AI in postsecondary education, these transformative technologies can be harnessed to promote equitable attainment, enabling students from all backgrounds to access and successfully complete their definition of college attainment. Understanding both the risks and transformative potential of generative AI, in the summer of 2023, Complete College America (CCA) convened a working group of higher education thought leaders to embrace experimentation and innovation and share lessons to create guardrails for the responsible use of AI. This publication serves as a comprehensive playbook for higher education institutions, offering a curation of over 200 potential applications of artificial intelligence (AI) designed to bolster student success, with a particular emphasis on college completion. Recognizing that the field of AI is dynamic and constantly evolving, this report aims to inform and inspire action, presenting a range of solutions from immediate, implementable steps to more aspirational, forward-thinking strategies. Readers should be aware that as the landscape of AI continues to change, so too might the context and relevance of the applications and recommendations provided herein. This report is specifically tailored for higher education leaders committed to improving outcomes for historically underserved student populations. Policymakers, advocates, education technology leaders, higher education managers, and other stakeholders interested in the role of AI in college completion and outcomes may also find value in this report. [This report was created in partnership with T3 Advisory.]