This curriculum guide was developed as a model for schools in Virginia to prepare local programs of studies for the marketing program. In addition to marketing competencies for developing occupational expertise, this curriculum includes foundational competencies important for successful performance in marketing. These baseline competencies address proficiency in the following: (1) the academic areas of communication and language arts, mathematics, and economics; and (2) the personal growth and guidance areas of human relations and career development. A few basic competencies for understanding the broader areas of business also are included. The guide contains a curriculum framework model and curriculum frameworks for marketing foundations and marketing functions. Competencies for four general marketing courses are listed: Make It Your Business, Principles of Business and Marketing, Marketing, and Advanced Marketing. The competencies include course descriptions, duties, measurements of achievement, and related academic standards of learning. A bibliography lists 13 references. Three appendixes contain the following: student competency records; information on all aspects of the marketing industry, including planning, management, finance, underlying principles of technology, labor issues, community issues, health, safety, and environmental issues, and technical and production skills; suggested teaching schedules; and lists of programs and courses being developed. (KC)