Two samples of doctoral program participants were surveyed for opinions about factors of relative importance in their selection of a counselor education program. Replies came from a national stratified sample of 55 programs comprising 249 recent doctoral degree graduates plus a second sample consisting of 211 doctoral program entrants. Data were compared with a previous study of master's level students. The survey found that availability of a program specialty was highest in overall importance, and more so for doctoral than master's applicants. Program and institution reputation were very prominent. Psychologist licensure was a significant issue. Other topics of relative importance included perceived faculty philosophy, approachability, and reputation. Community size, faculty publication reputation, offer of financial support, and acceptance of transfer credit were among the least important influences. Includes 10 references. (Author/JDD)