This publication provides art educators with a plan for becoming effective advocates for school art programming and management. Chapter 1 is designed to stimulate change in programs that train art educators, to offer practical guidelines and techniques for obtaining operational support for school art programs, and to describe various marketing strategies for these programs. The importance of opening, maintaining, and enhancing levels of communication with educational decision makers who want to maintain effective school and community relations, as well as the need to develop leadership, is stressed. Chapter 2 describes the organization of schools, budgeting process, sources of school funding, function of the school board, and planning strategies. It explains how the art educator can assist the school district by supporting programs and activities designed to promote the system. Eleven planned steps for communication with administrators and school boards are suggested. Chapter 3 describes the legislative process in relation to the arts and techniques for effective lobbying. It also provides a list of associations concerned with art at the national, state, and local levels and describes the development of an art organization, with a step-by-step format. Chapter 4 explains the use of the media for desired publicity, with suggestions for obtaining and designing publicity releases. Sample publicity releases are included. Chapter 5 discusses the growth of art education programs during the last five years, noting a strong trend toward increased public support. The document includes a list of suggested readings. (NL)