Like many other industries, higher education is in the midst of a disruption. Perhaps, there is no more significant threat during this period of disruption than student enrollment. The author's hypothesis is that industry disruption represents both enrollment opportunities and threats. For this reason, "Managing the Student Enrollment…

This monograph is intended for any career services provider seeking a guide for developing employer relations and recruitment services at a postsecondary institution. It serves to inform readers about the changing meaning of "placement" over the years and the role it currently plays in career services. The publication describes…

Freshmen recruitment and admissions trends at Trinity University, a small, independent Texas university, are described. Attention is directed to the weekly rates at which freshman applications and tuition deposits were received over a 4-year time period. The patterns of the receipt of applications and deposits were consistent across years. The…

This paper reviews the issues facing trustees of liberal arts colleges, including such external challenges as ideological criticism, college costs, national economic trends, and competition from other types of institutions. Trustees are urged to address such issues as external criticism of the institution, concerns of students and parents about…

A discussion of recent British experiences and policy concerning the recruitment of foreign students looks at a 1979 policy decision about international student fees, institutional response, overseas marketing efforts, and the resulting foreign student population and its problems, and proposes directions for institutions, public agencies, and…

This article addresses the problem of (1) maintaining the size and quality of the overall graduate school, and (2) maintaining a "critical mass" of students enrolled in programs where there is an indication of a future demand, but where there has been a decline. University marketing techniques have not generally focused on graduate student…

Five trends in the creation of college student recruitment publications are identified: (1) using market research and marketing principles; (2) targeting specific groups; (3) honesty about campus personality and reputation; (4) cost-effectiveness; and (5) creativity in using effective copy and design. (MSE)

Review of demographic changes finds that by midcentury a majority of the college population will be minorities, and all of the net increase in student population will come from minorities. Implications for recruitment, remediation, and retention are drawn. (DB)

This report examines job market trends for new college graduates based on a survey of 618 organizations (businesses, industries, manufacturing organizations, service sector employers, government agencies and military services. Topics considered include: (1) anticipated changes in hiring trends for new college graduates, (2) changes in campus…

A discussion of recruitment of research faculty for academic medical centers examines the financial aspects of recruiting in relation to the recruitment's purpose, the stature of the researcher, and the nature of his research. Cost-effective strategies for handling various aspects of recruiting in a restructured academic medical system are…

The high school graduating class of 2008 will be the largest, the youngest, and the most racially and ethnically diverse in U.S. history. This new generation, coupled with a demographic slump in the 24- to 35-year-old population expected at that time, will force higher education institutions to face a new set of concerns and expectations. (MSE)

In response to legislation eliminating race and gender as factors in admissions decisions, the University of California instituted a series of short- and long-range outreach strategies to recruit disadvantaged students, increase the number of underrepresented minorities in the eligibility pool, change the culture of secondary schools to promote…

The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)

This study analyzed the 1990 census data to describe the immigrant populations in selected locations, and then conducted institutional case studies to learn about the impact of increasing immigration on higher education institutions and to understand how institutions are responding. The 20 case studies involved community colleges, comprehensive…

The monograph reports the results of a survey of senior administrators at 364 colleges and universities to identify trends and changes taking place in academic and administrative practices. Special attention was given to college and university faculty due to significant shortages predicted for the next decade in this labor market. The structure of…