Evidence suggests that there are significant difficulties associated with the attraction and retention of appropriately qualified, high quality teachers and educational leaders (e.g., principals) for rural, regional and remote locations in Australia. Further, educational leadership in these areas carries complex demands, and educational leaders…

In partnership with the Urban League of Greater Miami, the National Council on Teacher Quality (NCTQ) released "Teacher Quality Roadmap: Improving Policies and Practices in Miami," an in-depth study of the work rules Miami-Dade teachers. This look at the state of teacher policies in Miami-Dade County Public Schools explores the…

The purpose of this exploratory qualitative investigation was to: a) describe the barriers of recruitment and retention of diverse graduate student population at one of the predominantly white universities (PWUs) in the Midwestern US as perceived by the program coordinators and directors and b) identify successful strategies for improving the…

In this article, the author argues that American higher education is allowing itself to be held hostage by the rankings industry, which can lead institutions to consider actions harmful to the public interest and encourage the public's infatuation with celebrity at the expense of substance. Instead of sitting quietly by during the upcoming ratings…

It is argued that higher education should be marketing according to principles for marketing services not products. Unique features of services, implications for marketing, and application of service marketing principles to college and university recruitment are explained. Research on seven successfully marketed colleges and universities and…

A study of graduate student recruitment practices was conducted in the spring of 1986 to determine the current practice of graduate schools and to determine the extent to which they are using marketing techniques. The members of the Council of Graduate Schools were surveyed; 250 graduate schools responded (69% response rate). Questions concerned…

Recruiting and retaining teachers and other personnel continues to be one of the most critical issues in rural schools. The need for teachers in the U.S. is expected to grow significantly as large numbers of teachers retire, many taking advantage of early retirement incentives. In searching for ways to meet new federal law requirements outlined in…

A survey investigated the feelings and beliefs of British university applicants at one point in the application process: after the application is acknowledged but before offers or examination results are available. Results suggest many see the process as straightforward, helpful, friendly, but a sizeable group consider it slow and complex. Many…

When this research report was first conceived, the current economic crisis was only just on the verge of revealing its full extent. Economic crisis or no economic crisis, over the years funding for PK-12 education has been a constant struggle. While all schools continue to face difficulties, for various reasons rural schools have different and…

A survey of 220 college human resource officers investigated the extent of use of search firms to recruit administrators. Only one-third of respondents had used them, primarily for development personnel, presidents, and vice presidents; use was primarily by private, nonprofit institutions and those with over 5,000 enrollment; and use resulted in…

Evaluation of the impact of prospective students' contacts with the institution is an objective of the admissions research agenda at Tufts University (Massachusetts). An annual survey gathers information on individuals who make inquiries but do not submit an application and on the parents of matriculating students. (MSE)

A study to provide some measurable benchmarks of the advancement process at small colleges is described. Data are presented on budgets, spending per function, professional staff, chief advancement officer, support staff, recruitment costs, fund-raising revenues and costs, and developing institutions. (MLW)

This study of 82 general educators with certification in special education found that over half would consider special education positions. Primary deterrents to special education teaching included paperwork and factors related to working with special populations; potential incentives included adequate teaching resources, minimal nonteaching…

The application of basic marketing techniques to achieve the goals of colleges and universities is discussed. The guide is designed to help administrators and admission officers influence the image projected by their institutions. Attention is also directed to how to position an institution among its competitors, how to develop activities and…

Results of a survey of adults in northeastern Ohio indicates there is a substantial market for higher education, amounting to 33 percent of the adults not currently in school. Respondents identifying themselves as nonprospective students stated financial aid, employment, child care, public transportation, weekend classes, and academic counseling…