The example of the Austin, Texas, Independent School District illustrates successful bond issue campaigning. Describes the district's 1983 effort from initial needs assessment, through placing the bond issues on the ballot and forming a campaign organization, to conducting specific campaign activities. (MCG)

This two-part source book offers administrators both general information for effective communications in public education and case studies describing methods used by individual Texas school districts to solve communications problems. General articles include guidelines for working with the news media, producing school newsletters, developing a…