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Outflanking the Rankings Industry
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McGuire, Patricia – Association of Governing Boards of Universities and Colleges, 2007
In this article, the author argues that American higher education is allowing itself to be held hostage by the rankings industry, which can lead institutions to consider actions harmful to the public interest and encourage the public's infatuation with celebrity at the expense of substance. Instead of sitting quietly by during the upcoming ratings…
Descriptors: Institutions, Surveys, Mass Media Effects, Reputation
Marketing Higher Education: A Practical Guide.
Topor, Robert – 1983
The application of basic marketing techniques to achieve the goals of colleges and universities is discussed. The guide is designed to help administrators and admission officers influence the image projected by their institutions. Attention is also directed to how to position an institution among its competitors, how to develop activities and…
Descriptors: Case Studies, Communications, Educational Demand, Fund Raising
When Rankings Rankle.
Stephen, Arthur – Currents, 1999
Describes the way in which Wilfrid Laurier University (Ontario), an institution that had worked hard to improve its programs and reputation, addressed a disappointing ranking in a national news magazine. In cooperation with other educators, administrators, and institutional researchers, the university undertook a successful project to have the…
Descriptors: Case Studies, Change Strategies, College Administration, Comparative Analysis
Bloomfield College.
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Allshouse, Merle F. – New Directions for Higher Education, 1986
Bloomfield's declaration of financial exigency, Chapter XI bankruptcy reorganization, and shift to a primary emphasis on recruiting nontraditional students enabled it to survive and emerge from its status as an invisible institution. (MSE)
Descriptors: Case Studies, Change Strategies, College Administration, College Role
Is Your Institution User-Friendly? Essential Elements of Successful Graduate Student Recruitment.
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Olson, Carol – College and University, 1992
Two studies of variables influencing graduate students' consideration and choice of school found positive association with university personnel was a prime enrollment motivator. Students' decision process has changed over time. Evidence suggests students prefer an institution that is "user-friendly," affordable, and committed to quality. Cost and…
Descriptors: College Administration, College Choice, Costs, Educational Quality
Critical Success Factors for International Education Marketing.
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Mazzarol, Tim – International Journal of Educational Management, 1998
Reports a survey of 315 higher education and private secondary institutions in Australia, Canada, New Zealand, United Kingdom, and United States that investigated factors critical to success in international marketing of educational programs. Results suggest that two factor groups (reputation and resources, and possession of international…
Descriptors: College Planning, Educational Demand, Educational Finance, Enrollment Influences
Assessing the Attributes Which Influence Pharmacy School Selection to Promote Effective Recruiting Strategies.
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Roche, Victoria F.; And Others – American Journal of Pharmaceutical Education, 1991
A 1989 survey of 1,800 first-year pharmacy students from 18 schools identified factors in pharmacy school selection and compared findings with 1985 data. Factors considered include institutional reputation, academic environment, finances, degrees offered, curricular options, advising, and student characteristics. Institutional reputation and…
Descriptors: Academic Advising, College Choice, College Environment, Degrees (Academic)