The experience of a small liberal arts college in repackaging and remarketing the entire institution to boost continuing education enrollment is described. The marketing team followed current theories, establishing the division as a self-generating unit with a small annual operating surplus. Proceeds are reinvested for periods of low enrollment.…

Practical time management and task management advice is offered to small college communications office personnel. Workers must know how to establish priorities and stick to them, what their limits are and how to leverage time, how to promote themselves and their work, when to tap outside resources, and how to network. (MSE)

The chairman of the board of regents of a small, church-affiliated college discusses the need for and satisfaction derived from introducing potential donors to the college and the best of its campus life, particularly when the college is small, little known, and/or has a religious affiliation unfamiliar to prospective gift givers. (MSE)

This monograph contains eight paper that explore the role and value of information officers, focusing on: (1) results of a nationwide survey of educational institutions that examined the percentage of SCDE's represented by public information officers and the type of representation offered; (2) deans' perspectives on the usefulness of information…

Advice for stretching the capacity of the small college public relations office includes planning well; using strategy; searching out creative ideas; choosing quality over quantity in press releases; using student and volunteer workers; developing strong media relations; accepting advice; and anticipating problems. (MSE)

Ten keys to strengthening advancement efforts in small colleges include clarifying institutional mission; knowing and articulating your market position; maintaining a long-term focus; staying aware of global trends; establishing total institutional commitment; allocating adequate resources; promoting leadership; building a selectively…

The functions of public relations offices are described for four small colleges and one small private school: Spelman College (Georgia); North Harris County College (Texas); Scripps College (California); Lafayette College (Pennsylvania); and Maumee Valley Country Day School (Ohio). Focus is on creative and effective use of a small staff and…

A definitive look at the field of alumni administration is presented, noting that the subject has until now received little attention. The 34 chapters are divided into nine sections: an overview of alumni administration; alumni as an essential resource; people management; budget and records; programming; communications; alumni education programs…

Information about advancement programs at 190 small colleges is provided, with attention to recruitment/admissions, executive management, institutional relations, alumni, and fund raising. The 190 colleges, which responsed to a survey of members of the Council of Independent Colleges, are described according to enrollment size, geographic…