To determine the public perception of schools and school leaders, this study questioned people with knowledge of and opinions about their local schools, allowing open-ended responses to a question about confidence in their schools: "What are the sources of your confidence in this school (or school district)?" Although data are incomplete and…

By focusing on the entire community as stakeholders in the public schools, the school board, the superintendent, and principals are forced to identify and cultivate the diverse groups in the community. Eight essential steps to developing an effective stakeholder management strategy are listed. (Author/DCS)

This book recognizes that publicity is required for interpreting the school to the community and the community to the school. Well-designed community-relations programs can create a sense of friendliness and good will toward faculties, provide adequate financial support for schools, and develop a sense of responsibility in the community for the…

A survey of 100 principals known for their successful programs for obtaining community support brought many effective techniques to light. These methods fall into four categories: written and oral communications, community involvement in decision making, use of school volunteers, and encouragement of parent-faculty organizations. (PGD)

This paper addresses the issue of community relations through a presentation given by the four members of the school board and administration of a medium-sized school district in Salem, Oregon. Community relations is defined as two-way communications between a school district and the public. Public feedback is necessary for improvement of…