School-based mentoring (SBM) is any intervention that takes place within the school building that connects young people with an adult. In contrast to community-based mentoring, mentor-mentee matches in SBM programs typically meet for shorter periods of time (e.g., one hour per week instead of four hours per week), have a shorter duration, and set…

The National Network of State Teachers of the Year (NNSTOY) conducted a months-long study on how to diversify the teacher workforce. The study analyzed the practices of current and former educators and school personnel who have overseen hiring educators. A complementary literature review examined the effectiveness of current efforts in place…

Teach For America (TFA) and the Teaching Fellows programs are an important and growing source of teachers of hard-to-staff subjects in high-poverty schools, but comprehensive evidence of their effectiveness has been limited. This report presents findings from the first large-scale random assignment study of secondary math teachers from these…

Teach For America (TFA) and the Teaching Fellows programs are an important and growing source of teachers of hard-to-staff subjects in high-poverty schools, but comprehensive evidence of their effectiveness has been limited. This report presents findings from the first large-scale random assignment study of secondary math teachers from these…

Project TRREE (Teacher Recruitment and Retention for Educational Excellence) is a federally funded project conducted by the Kentucky Department of Education. The purpose of the project is to develop a systemic approach to increase the number of highly qualified special education teachers with a focus on recruitment of linguistically, culturally…

While resources are abundant for helping the mentor and the new teacher, very little has been written to guide the leaders of teacher and mentor development. This book provides an effective, proven model for developing, implementing, evaluating, and sustaining an induction and mentoring program that results in highly qualified teachers. A…

It is argued that higher education should be marketing according to principles for marketing services not products. Unique features of services, implications for marketing, and application of service marketing principles to college and university recruitment are explained. Research on seven successfully marketed colleges and universities and…

A study of graduate student recruitment practices was conducted in the spring of 1986 to determine the current practice of graduate schools and to determine the extent to which they are using marketing techniques. The members of the Council of Graduate Schools were surveyed; 250 graduate schools responded (69% response rate). Questions concerned…

A survey of 83 private liberal arts colleges investigated the relationship of attainment of enrollment goals and marketing practices. Results are mapped on two grids: perceived marketing plan vs. enrollment goals and actual marketing plan vs. enrollment goals for 1985-90. Additional research on marketing orientation is recommended. Implications…

Although volunteers serve many useful functions in fund raising, soliciting gifts should be left to staff. Volunteers are hard to recruit, keep, motivate, are unreliable, lacking in expertise, and they can balk at the realities of development tasks. Development offices should carefully think through the appropriate roles for these individuals.…

A study investigated the attitudes of 111 college deans toward marketing in higher education, especially as they relate to the deans' academic fields (pure vs. applied). Results indicated no significant differences between the groups' perceptions and that, in general, deans support marketing but not that marketing improves educational quality.…

Although college missions, goals, and resources vary widely, institutions can assess the impact of financial aid and make strategic decisions to advance enrollment objectives. Such research requires specification of institutional goals and the relative priority of quality, quantity, diversity, and cost, and data on previous cohorts. New…

MENTOR in Education, a school-university partnership based in New York City and designed to acquaint talented minority high school students with careers in teaching, is described. Two innovative school models and their effects on participating students' educational aspirations and career choices are discussed. (MSE)

The Enrollment Management Plan proposed in this report was developed in an effort to provide a comprehensive framework for organizational analysis, planning, and evaluation for the Off-Campus Program of the Community College of Rhode Island. The introductory sections of the report offer background information, define enrollment management, and…

College alumni associations are using a variety of approaches to improve alumni participation. Surveying alumni for needs and preferences can be fruitful. Program ideas include career planning, parent programs, community service, student relations activities, and high school recruitment. Qualitative and quantitative evaluation is crucial to…