The applicability of marketing research to development of college programs in collaboration with other institutions or individuals is discussed. It is recommended that college administrators conduct ongoing environmental scanning to identify major opportunities for joint programs, forming research groups to screen basic ideas and explore program…

A detailed report is given on the mechanics involved in conducting a successful bi-regional workshop for educators. The theme of the workshop was designed around two Research Within Reach (RWR) documents dealing with oral/written communications and secondary mathematics; however, papers and discussion generated by the workshop are not included in…

This article proposes that a feasibility study should precede a major college fund-raising campaign. Issues to consider include what such a study can accomplish, what makes it credible, who should do it and when, how to determine who should be interviewed, time requirements, costs, consultant role, and expectations. (MSE)

Review of literature concerning the use of program review in higher education lists sources discussing the review process, focusing on the links between program review and other institutional processes, and addressing application of program review principles and practices to different higher education settings. Critical factors for successful use…

As educators across the nation launch into frenzied efforts to "do something" in response to the various recommendations of commissions on educational excellence, many are forgetting that knowledge of how to implement change is available. This paper focuses on three concerns that educators must face when fitting general recommendations…

This paper shares the outcomes of a developmental process designed to create a comprehensive teacher assessment program within a local school district. The paper includes a rationale that helps to explain the need for developing teacher evaluation systems different from most current models, the processes used to create the assessment program, and…

The development of a language development program for limited-English-proficient Spanish-speaking students in a New Mexico junior high school are described. Initially, the program was organized in response to sudden heavy enrollment of non-English-speaking students, and was intended to teach them English. In subsequent years, through application…

The state of Connecticut has introduced a fourth-grade mastery test that assesses thinking skills. The test was developed cooperatively by the state's Department of Education, a testing corporation, and several cognitive psychologists; several alternative models of thinking were synthesized to produce a theoretical foundation for the test. (MCG)

Use of student focus groups to help shape college and university student recruitment efforts is examined, illustrated with the experiences of a variety of institutions. Benefits and limitations of the approach are noted, specific techniques for maximizing the groups' effectiveness are suggested, and uses of the resulting information are discussed.…

This document is one of three texts which comprise the written components of The Responsive College Programme dissemination materials. The program is designed to help colleges in the United Kingdom market themselves and their courses effectively, and this volume, which is freestanding and directed at both the general reader and the specialist,…

College public relations officers are urged to incorporate regular and systematic evaluation into program administration. The process of planning public relations activities would include qualitative research to identify issues; audience-specific surveys to gauge attitudes; action to accomplish objectives; and measurement of that action's…

The general meaning of research data drawn from study of school improvement programs creates the opportunity for sound theory building. By emphasizing the principal's role in policy development, this paper analyzes the characteristics of large-scale educational innovation projects and their explanatory foundations. Belgium's comprehensive Renewed…

Three research questions are addressed in this paper: (1) What does school improvement mean in relation to the context of a research project? (2) Given particular developments in European society and the nature of primary research data, what should schools be like in the year 2001? (3) What steps are being taken in research and development to…

This evaluation report of an attendance project in Portland, Oregon, public schools describes goals, methods, and results for 1985-86. The introduction states objectives of identifying, contacting, and counseling students leaving school or attending irregularly, with the purpose of guiding them into school or alternative educational programs. A…

This report emphasizes the rationale for and procedures of a high school graduate follow-up telephone survey in Hampton, Virginia, conducted on classes of even-numbered years. The survey instrument and charts of results from 1982-86 comprise over three-fourths of the document. The follow-up survey was initiated to gather information for a school…