Honours programmes have successfully provided academic rigour, special scholarships, and better career prospects over a century. However, recruiting and retaining these exceptional students -- the key to creating a successful honours programme -- becomes more challenging when the national college enrolment declines significantly every year. Hence…

The term "tuition driven" no longer pertains only to private colleges. As state appropriations to public universities dwindle, more colleges are relying to a greater degree on keeping classes full in order to generate revenue. The fact is, virtually all institutions are essentially tuition driven. Although trustees generally understand what being…

A survey of 83 private liberal arts colleges investigated the relationship of attainment of enrollment goals and marketing practices. Results are mapped on two grids: perceived marketing plan vs. enrollment goals and actual marketing plan vs. enrollment goals for 1985-90. Additional research on marketing orientation is recommended. Implications…

This volume is a critical and objective study of the contemporary college student athlete. Framed around the process of recruitment, transition, and support of student athletes in higher education, the volume is a response to societal pressures to reform college athletics. Driven by publicity and the potential for revenue gains, colleges and…

What does research tell about how private colleges can thrive in the future? What has changed in recent years to make it easier or more difficult for small colleges to attract students? What trends or insights can aid private colleges? This article provides a snapshot of the needs and desires of the college-bound student, as well as a longitudinal…

Results of a survey of four-year colleges and universities concerning faculty attitudes to and participation in student recruitment and institutional marketing efforts are reported, along with possible differences between private and public institutions' faculty attitudes and involvement. (MSE)

Channeling the energy of volunteer boards of parents and community members can produce unexpected dividends. At Alma College (Michigan), a parent board raises $250,000 annually and helps recruit new students. A formal and communicative relationship between advisory board and governing board is essential for effective operation. (Author/MSE)

A study investigated the importance to 578 applicants of various benefits offered by a moderately selective private university. Applicants rated the institution on 43 academic, social, financial, religious, and curricular attributes. The objective was to test the efficacy of one approach to college market segmentation. Results support the utility…

Bloomfield's declaration of financial exigency, Chapter XI bankruptcy reorganization, and shift to a primary emphasis on recruiting nontraditional students enabled it to survive and emerge from its status as an invisible institution. (MSE)

Franklin and Marshall College concluded it would come closer to its educational goals by reducing its size. Use of a planning model to project institutional finances based on tuition, gift, grant, and enrollment estimates predicts a potential major improvement in the college's position. (MSE)

Guidelines for locating and selecting a college president are presented. The complexities of the job are reviewed, including the changing presidential role, shared governance, and equal opportunity requirements. The first step is to establish a framework for search and selection that covers the nature of the search and selection committee (e.g.,…

Connecticut College's intensive summer academic program involves high school students and their teachers, parents, college faculty, and college students in the minority recruitment effort, building a support team for college-bound students and providing an experience that is mutually beneficial for all parties. (MSE)

A study described efforts of 245 schools, colleges, and departments of education (SCDEs) at private, public, and traditionally black institutions to recruit students into preservice teacher preparation programs, and the attitudes of teacher education department heads at those institutions toward several aspects of student recruitment. Results…

Northland College's strategy for redevelopment included substantial program expansion in environmental studies, building a Native American studies program, and aggressive student recruitment. (MSE)

A definitive look at the field of alumni administration is presented, noting that the subject has until now received little attention. The 34 chapters are divided into nine sections: an overview of alumni administration; alumni as an essential resource; people management; budget and records; programming; communications; alumni education programs…