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Topor, Robert S. – 1993
This book presents a step-by-step account of how to work with print and electronic media to achieve higher education marketing results. Chapters examine how to be the media/marketing person on campus, develop a media and marketing plan, gain access to the press and market the institution through news and the media, and getting higher education…
Descriptors: Colleges, Communications, Cooperatives, Higher Education
Download full textMojkowski, Charles – 1983
Third in a series, this loose-leaf guide reviews resources for evaluating, selecting, and using software for teaching reading and communication skills. Sources of educational software listed include both commercial publishers and public domain sources. Software selection information sources are divided into journals, newsletters, and special…
Descriptors: Check Lists, Computer Assisted Instruction, Courseware, Elementary Secondary Education
