A survey of 83 private liberal arts colleges investigated the relationship of attainment of enrollment goals and marketing practices. Results are mapped on two grids: perceived marketing plan vs. enrollment goals and actual marketing plan vs. enrollment goals for 1985-90. Additional research on marketing orientation is recommended. Implications…

This volume is a critical and objective study of the contemporary college student athlete. Framed around the process of recruitment, transition, and support of student athletes in higher education, the volume is a response to societal pressures to reform college athletics. Driven by publicity and the potential for revenue gains, colleges and…

What does research tell about how private colleges can thrive in the future? What has changed in recent years to make it easier or more difficult for small colleges to attract students? What trends or insights can aid private colleges? This article provides a snapshot of the needs and desires of the college-bound student, as well as a longitudinal…

A consortium of 12 small, private liberal arts colleges in the Great Lakes region has shown that by working together, the institutions can provide major opportunities for faculty professional development through conferences and workshops. (MSE)

This monograph is written for deans of students of small, private, liberal arts colleges, for those who aspire to the position, as well as for college administrators who need to understand the demands of student affairs programs. It addresses the role and function of liberal arts college student affairs administrators and the unique challenges and…

The College of Idaho responded successfully to serious fiscal problems by renewing its commitment to excellence as a liberal arts institution with a regional service mission. (MSE)

Bradford College (Massachusetts), a small liberal arts college, used creative planning to revitalize the institution despite fiscal constraints. Decisions and actions since 1981 are reviewed in terms of first steps (revitalizing faculty affairs), finding a new president, reorganizing the curriculum, planning noncurricular changes, and developing…

Strategic planning can successfully counter crises threatening a college's survival by clarifying the mission, by shaping institutional reorganization and curriculum development and by focusing marketing efforts and attracting new support. Crisis background, financial exigency, and reorganizing strategically are discussed. (MLW)

A survey of 120 top independent national liberal arts colleges ranked in "U.S. News and World Report" compared the structure of their financial reports to those of publicly held corporations. Results indicate that the colleges' forms strongly resemble those of corporations, but are not as readable as the corporate forms. (MSE)

A small, private, liberal arts college whose library had been found unsatisfactory during accreditation transformed the library by placing it in the same reporting structure as academic and administrative computing and telecommunications. Application of strategic planning and organizational theory smoothed the transition by modifying central…

A study examined the academic success and retention of 213 first-year female African-American students at a historically black, private, liberal arts college in the Southeast. The women were surveyed concerning their preparation and readiness for college during their first weeks on campus, and responses were compared with actual academic…

Bloomfield's declaration of financial exigency, Chapter XI bankruptcy reorganization, and shift to a primary emphasis on recruiting nontraditional students enabled it to survive and emerge from its status as an invisible institution. (MSE)

Franklin and Marshall College concluded it would come closer to its educational goals by reducing its size. Use of a planning model to project institutional finances based on tuition, gift, grant, and enrollment estimates predicts a potential major improvement in the college's position. (MSE)

A Catholic men's college suffering from declining enrollments and financial problems became coeducational, redefined its governance system, reorganized its program structure, generated new cash reserves, and expanded its offerings beyond the traditional liberal arts concept, resulting in substantial gains in institutional strength. (MSE)

A study of five private liberal arts colleges (Arkansas, Catawba, Pomona, Waldorf, Washington) examined organizational changes in the 1980s, contributing factors, and overall institutional impact. Results suggest the colleges were better places to work and learn than a decade earlier, with improvements in campus life, curricula, faculty…