Evaluates the success of the Cornell Tradition Program, designed to encourage current undergraduate aid recipients to give back to the university after graduation. Results indicate institutional efforts can have a positive impact on the long-term giving behavior of alumni. The Input-Commitment-Environment-Output model used shows promise as a tool…

Argues that community colleges must be able to incorporate information about themselves and their clientele into delivery systems, operational strategies, and strategic planning. Underscores the importance of program evaluation in institutional planning and of needs assessments as a vital communications process between service area and college.…

A review of some alumni research conducted at Stanford University (California) and the ways the findings have been used indicates the range of development and alumni-relations issues for which market research can be valuable. It also demonstrates the value of ongoing, rather than occasional, research. (Author/MSE)

Review of literature concerning the use of program review in higher education lists sources discussing the review process, focusing on the links between program review and other institutional processes, and addressing application of program review principles and practices to different higher education settings. Critical factors for successful use…

Presents a model of community college decision making based on institutional research illustrated using a case study of Pueblo Community College (Colorado). Describes three stages of an action plan including curriculum renewal, development of assessment and remediation services, and image improvement. Reviews results of research-based activities…

Use of market research to enhance college admissions publications is discussed. The role of marketing in recruitment materials is examined, sources of market research on and off campus are noted, suggestions for conducting original research are offered, and applications of research to preparation and evaluation of recruitment materials are…

Offers examples of research efforts undertaken at Miami-Dade Community College to analyze the college preparatory program, considering early research using placement test scores, research using college-preparatory course enrollment data, and most recent research using a longitudinal database. Argues that the research process must proceed with…

Offers a historical overview of the changing emphases of institutional research in community colleges during the 1960s, 1970s, and 1980s. Identifies key areas for institutional research (e.g., access and quality, employer needs, technological advances, and changing conditions in the external environment). Advocates proactive planning through…

Presents an annotated bibliography of ERIC materials, covering problems, practices, and priorities in institutional research; the role of the institutional research office; and research guidelines and procedures. (DMM)

There is a need for cross-disciplinary or cross-institutional research on student learning outcomes in graduate and professional education. Challenges in this endeavor include determining the purposes of assessment and who conducts it, identifying and defining outcomes, and managing the use of results. (MSE)

The evolution of college and university planning is examined through a review of theory and a case study of DePaul University (Illinois). The discussion focuses on the evolving role for institutional research in strategic decision making and the new skills and knowledge researchers need to support strategic planning more effectively. (MSE)

This article proposes a conceptual decision-making framework for college and university offices of institutional research during times when budgetary retrenchment and reallocation of resources is necessary. Key issues the office should consider include understanding the institution's purpose, strategy selection, evaluation activities, student…

Comparative alumni research data can be used by individual institutions and entire sectors of higher education to study, improve, and promote themselves. A large multi-institutional alumni study in Pennsylvania provides an example of the methods and benefits of such research. Aggregate findings in 11 key areas and specific key subgroup profiles…

This paper reports on a project to create and integrate an institutional research function into the executive-level policy decision making process at a private university. The paper identifies ten problems that needed to be overcome; they include: timeliness, consideration of qualitative factors, the limited scope of institutional research…

Describes how formative data on enrollment patterns and class offerings are collected and used at Oklahoma City Community College in marketing and scheduling. Evaluates the research effort in terms of its value in long-range strategic planning and managed decision making in day-to-day activities. (DMM)