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Briggs, Sarah F. – Currents, 1986
A step-by-step guide to conducting readership surveys by computer is presented. Planning a computerized survey, handling the responses, and analyzing the data are discussed. (MLW)
Descriptors: Alumni, Computers, Data Analysis, Higher Education
Friesen, Patricia – Currents, 1993
College alumni association mailings can be made more successful by targeting the audiences, delivering a strong proposition to readers, choosing a forceful format, and creating impressive copy. Efforts of the University of Minnesota, University of Iowa, and Southern Methodist University illustrate these principles. (MSE)
Descriptors: Alumni Associations, Audience Analysis, Graphic Arts, Higher Education
Fisher, Mark A. – Currents, 1993
It is proposed that market research needn't be formal but can be useful. Suggestions include using a variety of existing information sources; conducting focus groups; using readership surveys of school publications; paying attention to the timing of surveys; and sharing results with others who can use it. (MSE)
Descriptors: Cost Effectiveness, Data Collection, Higher Education, Information Seeking
