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Download full textGumnior, Elisabeth C.; Richards, Eric L. – 1992
This paper demonstrates with specific examples from various students' journals how subtly and, at the same time, pervasively ethnocentricity expresses itself, and offers suggestions on how to assess and combat ethnocentric beliefs through writing assignments and classroom exercises in an international business law course at Indiana University. The…
Descriptors: Attitude Measures, Business Administration Education, Class Activities, Cultural Awareness
