"Degrees of Freedom" challenges California to include currently and formerly incarcerated students in the vision set by the state's 1964 Master Plan for Higher Education--a vision of college access for all, for the benefit of the entire state. A college education strengthens economies, changes lives and renews communities, and yet, for…

"Degrees of Freedom" finds that California has not been adequately providing effective college opportunities for criminal justice-involved students, despite the fact that such access will help California build safer and more economically viable communities. This report is part of a larger initiative--Renewing Communities--to expand…

Too often, conversations and policy debates about higher education ignore a key group of students, the forgotten majority: adult, "nontraditional" learners. In particular, the author argues, community colleges have lost some of their initial edge in the adult market, and are not growing to meet the needs of nontraditional students. She explores…

Describes a study of the marketing orientations found in two-year colleges and their relationship to enrollment trends within these institutions. Reviews the diversity of marketing approaches employed nationwide. Sees enrollment trends affected by sound marketing management organizations, sensitive marketing intelligence systems, and efficient…

The changing composition of Nevada's population in the next twenty years will have many ramifications for NSHE (Nevada System of Higher Education) institutions, particularly in terms of the recruitment and retention of minority students and faculty. According to the Nevada State Demographer, minority groups in Nevada will continue to grow at a…

To manage enrollments, today's colleges and universities must incorporate marketing strategies and organizational changes that until now have generally been used only by business and other private sector professionals. (MSE)

A California school district, expecting 600 new students and only filling less than half of their 70 open teaching positions from usual hiring sources, took their teacher recruitment program on the road and around the country. Top flight teachers were hired at precisely the grade levels and subject areas needed. (MLF)

Describes the work of the Indian Nations at Risk Task Force and a growing awareness of education's role in Native American society. Highlights successes of the Minnesota Indian Scholarship Program, expansion in Indian higher education enrollments, and the formation of tribally controlled colleges. Underscores the need for Indian leadership. (DMM)

This digest summarizes in a question and answer format a full length report of the same title. It addresses trends in college student enrollment patterns with an emphasis on behavior underlying student choice of college. Demographic changes and cuts in important sources of student financial aid brought significant enrollment declines to higher…

A guide to the development and operation of a college enrollment management system is presented for college administrators. After describing current issues that affect traditional student enrollments, the concept of enrollment management is defined, and its basic elements are introduced, along with broader organizational perspectives such as…

Noting the relatively constant percentage of minority students enrolling in medical schools since 1974, this paper urges academic medical centers to actively participate in the campaign by the Association of American Medical Colleges to double the number of underrepresented minority matriculants by the year 2000. Recommended strategies include…

The ways in which consultants can be helpful in a college's marketing effort are considered. Market research and planning should commence about a year before the admissions cycle begins, and it is best for the college to engage in marketing before enrollments deteriorate. The institution must take an active role at all stages of the relationship…

The high school graduating class of 2008 will be the largest, the youngest, and the most racially and ethnically diverse in U.S. history. This new generation, coupled with a demographic slump in the 24- to 35-year-old population expected at that time, will force higher education institutions to face a new set of concerns and expectations. (MSE)

In response to legislation eliminating race and gender as factors in admissions decisions, the University of California instituted a series of short- and long-range outreach strategies to recruit disadvantaged students, increase the number of underrepresented minorities in the eligibility pool, change the culture of secondary schools to promote…

The monograph reports the results of a survey of senior administrators at 364 colleges and universities to identify trends and changes taking place in academic and administrative practices. Special attention was given to college and university faculty due to significant shortages predicted for the next decade in this labor market. The structure of…