This book offers a comprehensive and detailed look at private fundraising in community colleges. In the foreward, Karen A. Stout, President, Montgomery County Community College, describes it as a "must-read" for aspiring and new community college presidents, academic leaders searching for ways to bring in new dollars to support new programs, and…

Interviews with 30 million-dollar donors to colleges and universities, including 17 individuals and representatives of 8 corporations and 5 foundations, revealed that donors gave with the expectation of receiving some return but sought indirect rather than direct benefit: enhancement of the institution, community, or society at large. (MSE)

College and university fund raisers are offered three recommendations for targeting the best donors: (1) make effective use of indexes and directories, electronic or manual, to match foundation and college interests; (2) narrow the pool to true prospects; and (3) make preproposal contact geared to the foundation's style or organization. (MSE)

Guidelines are offered for making the most of either a foundation visit to a college campus in search of funding or a fund-raising visit to a foundation. Detailed planning, presenting the strengths of the college, and conducting an effective meeting are discussed. (MSE)

The private sector is a mostly untapped source of student financial aid. Colleges and universities themselves are the largest sources of funds, but corporate sources are important. The Citizens' Scholarship Foundation of America (CFSA) administers over 720 scholarship programs for corporate and other sponsors, up from 400 five years ago; other…

Offers advice on the principles of successful fund raising, specifically addressing small libraries and fund raising for automation. The discussion covers the need for careful planning, identification of receptive funding sources, and clear communication of needs and objectives. A sidebar provides information on the Foundation Center, an…

The modest foundation that publisher DeWitt Wallace established for Macalester College (Minnesota) in 1981 suddenly became $200 million in 1990. Previous strategic planning has laid a foundation for decisions regarding use of the assets, which will be used to strengthen the faculty, curriculum, student opportunities, and facilities. (MSE)

Emory University (Georgia) has advanced its fundraising by leveraging a $2 million challenge from the Coca-Cola Foundation. The school publicized the challenge, made the case for an added incentive to give, and integrated advancement functions to get greater results. Challenge grants can come from industry, foundations, and alumni; and careful…

Colleges and universities can realize the full potential of women's philanthropy by gender-sensitive cultivation and solicitation strategies. Insights are offered into why and how women give, generational differences in giving patterns, and the real or imagined barriers to cultivating women donors. Two women in philanthropy and several successful…

A discussion of young donors to colleges and universities, usually alumni ages 20 to 50, looks at the distinctive characteristics and considerations of donors in this population and makes suggestions for finding and cultivating major gift prospects. Two young female philanthropists are profiled. (MSE)

This paper addresses the development of a corporate/foundation relations program at a college or university. To provide background information on corporate and foundation philanthropy, the report lists 1984 contributions (in billions) by individuals, bequests, foundations, and corporations, along with the type of field/entity receiving the funds.…

The effects of poor planning may show up at the beginning of a college fund-raising campaign or much later, perhaps at a crucial stage in soliciting a leadership gift. Proper preparation starts with developing an overall institutional plan and moves to readying the development program for the upcoming drive with a campaign plan. (MLW)

A college fund raiser offers advice on cultivating foundation funding, including preparatory research on institutional priorities, foundation goals, and funding history; writing a thorough and persuasive proposal; and following up with personal contacts after submitting the proposal. (MSE)

Robert W. Woodruff's $100 million grant to the medical school at Emory University (Georgia), the largest individual gift in the history of U.S. education, was the culmination of a process in which the entire foundation was turned over to the university in 1978. The endowment is used throughout the institution for improving educational programs,…

As public universities look to private philanthropy to produce the capital to invest in quality, it is important to think carefully about the implications for universities and their foundations. In this new reality, the role of the public university president is becoming much more than simply the institution's academic leader. Instead, a leader's…