Set in 2023, this study was deployed at the lowest point of enrollment in the California Community College (CCC) system since 2008, which was the highest point of enrollment in the system's history. The purpose of this qualitative, grounded theory study was twofold: (a) to understand the phenomenon of California community colleges (CCCs)…

While school officials are grappling with how to bring students safely back to classrooms during a pandemic and provide them with a quality education, educators and the public are demanding that schools find remedies for systemic educational inequities. How can education leaders keep equity at the center of their own practice and in their…

This no-nonsense handbook from a working principal helps school leaders bring transformational change to struggling or underperforming schools. Based on the wisdom and experience gained during the author's years as a teacher and principal in Chicago public schools, the book shows you how to become a visionary leader and build a culture of respect…

Market segmentation is an important topic for higher education administrators and researchers. For segmenting the higher education market, we have to understand what factors are important for high school students in selecting a university. Extant literature has probed the importance of rational factors such as teaching staff, campus facilities,…

A survey of one university's graduate students examined influences on their initial consideration of the university and their ultimate decision to enroll. Variations in factors among the academic colleges of the institution were revealed. Further research on college choice within the graduate student population is recommended. (MSE)

Evaluated the impact of printed promotional materials on the recruitment of college freshmen using focus groups of students attending a large, southern metropolitan university. Students provided detailed suggestions on ways to improve the method of distribution, graphic design, and content of the materials. (Author/DB)

Recommendations are made for a system of incentives at the state and local levels to ensure that highly capable people are attracted to and retained in the teaching profession. These recommendations include ways in which teachers can be empowered through expanding to new and more professional roles. An introduction to this report outlines issues…

Discusses advantages of camp fairs in establishing contact with new campers and their families. Suggests eight techniques to help camp directors successfully represent their camps. Lists 25 camping fairs held January-March 1987 with date, sponsor, location, and contact. (LFL)

Two leading writers on choosing a college president exchange views concerning the statement of leadership qualities, choosing one committee or two for the search process, the number of members of the search committee, selection of the search committee chair, and the period of greatest vulnerability (just before the decision). (DB)

This article offers information and suggestions to administrators on dealing with cults on college campuses. Reasons why students are vulnerable to cults as well as cult recruitment techniques and ways to help students make informed choices are considered. Print, organizational, and videotape resources are identified. (DB)

The article describes the system used to hire new faculty at Atlantic Community College (New Jersey). Critical components are descriptive interviewing, which focuses on how the candidate has behaved in real situations, and a teaching simulation. (DB)

Higher education differs from other service enterprises in its social responsibility and the context for decision making. An integrated marketing strategy based on the identified positioning of the institution plays a crucial role in successful enrollment and long-term institutional development. Marketing can make a significant contribution to…

The creation of "Higher Education Corporations" in the United Kingdom is discussed within the context of what one Polytechnic has done in creating a Decision Support System to address the problems found in resource management, cost control, and competitive bidding. A summarization is included of the actions taken by the Polytechnic in…

The experiences of University of Pittsburgh at Johnstown (Pennsylvania) with opportunistic marketing are outlined. Opportunistic marketing takes advantage of reactive decision making within the administration by repeatedly creating marketing situations that force decisions, then eliciting acknowledgment that the marketing efforts worked. Special…

Examines two studies (n=18, n=103) of high school students' approaches to college choice, using a "brand elimination" approach to consumer decision making and analyzing each stage of the student decision process. A salient finding was that different sources of information are important to the student at different stages of college selection. (MSE)