This book offers context, research, policy, and practice-based recommendations centering college access and success for a historically overlooked population: rural Students and Communities of Color. Through an exploration of how colleges and universities can effectively welcome students from rural areas who identify as Asian and Pacific Islander,…

This book yields new and valuable insights into race and racism in higher education institutions. The powerful combination of accounts by minoritized students of their experiences and views, the frame of analysis based on Critical Race Theory, and the personal affinity and empathy of the author with her students, reveal the institutionalized…

Like many other industries, higher education is in the midst of a disruption. Perhaps, there is no more significant threat during this period of disruption than student enrollment. The author's hypothesis is that industry disruption represents both enrollment opportunities and threats. For this reason, "Managing the Student Enrollment…

This volume addresses the most current perspectives and issues related to giftedness and is written by leaders in the field. An excellent resource for special educators, administrators, mental health clinicians, school counselors, and psychologists, this volume addresses the different educational issues that impact this population. The area of…

This chapter reviews the strategies described in this volume that rural college leaders can use to address the issues and challenges their institutions face. (Contains a list of 12 resources and 4 online resources.)

College and university admission officers need to be aware of the costs associated with current campaigns to recruit, educate, and retain a diverse student population. Misrepresentation of the campus community in promotional materials and failure to anticipate demands created by a diverse student body are among these costs. (DB)

The changing composition of Nevada's population in the next twenty years will have many ramifications for NSHE (Nevada System of Higher Education) institutions, particularly in terms of the recruitment and retention of minority students and faculty. According to the Nevada State Demographer, minority groups in Nevada will continue to grow at a…

Traditional recruitment techniques aren't attracting many minority students. Institutions trying to attract minorities are concentrating primarily on blacks. Recruitment strategies should vary according to minority group. (MLW)

Campus activities programing benefits from good training of student volunteers. Business training theory can be applied to student organizations. Training programs should be designed for four phases of volunteer experience (recruitment, testing, active, and exit) and emphasize leadership development. (MSE)

The use of the phone can help colleges in their general admissions goal: to get the right number and type of students to enroll at the institution. Basic phone tips, preparing for the call, making the call, and building on the system are discussed. (MLW)

An Australian study investigated attitudes of 357 foreign university students and 359 Australian students concerning each other's friendliness, extent of current contact in/out of class, and preferred level of contact. Differences in the two groups' perceptions were found, associated with degree program. Differences between Australians and…

Evaluation of the impact of prospective students' contacts with the institution is an objective of the admissions research agenda at Tufts University (Massachusetts). An annual survey gathers information on individuals who make inquiries but do not submit an application and on the parents of matriculating students. (MSE)

The strategies used by a variety of colleges to involve alumni in student recruitment efforts are described. These include awards programs, scholarships, talent scouting, college nights, interviewing, special events, and communication with prospective or incoming students. The importance of training and communication in the alumni-recruitment…

Colleges are using current students' and their parents' enthusiasm for the institution as an effective recruitment tool. Student contact with prospective students on campus visits, hometown contacts, and parent phone calls to prospective students' parents are useful strategies. Most are volunteers though some students are paid for their time as…

A study applied the Marketing Lens Model to an academic setting. Empirical testing revealed that various stakeholders (318 students, 37 faculty) showed significant differences in derived importance for individual product attributes used to judge the overall quality of the educational product. Important differences existed between stakeholder…