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Showing 1 to 15 of 38 results Save | Export
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Carmichael, Bruce – Planning for Higher Education, 1992
College buildings, interiors, furniture, spaces, landscaping, and equipment express what the college stands for, what it cares most about, and how it views the intellectual and aesthetic enterprise. Well-designed and well-built physical facilities, especially those that are distinctive, should be a more recognized force in any college's enrollment…
Descriptors: Architectural Character, College Buildings, College Planning, Facility Improvement
Hall, Cindy – Currents, 1993
To market their institutions effectively, college advancement professionals need to understand that marketing encompasses several specific activities and begins with the customer's needs, not the institution's. The administrator must know the institution thoroughly before developing a marketing plan and be able to develop and adapt marketing…
Descriptors: Administrator Role, College Planning, College Role, Higher Education
Mohrman, Kathryn; Amadeo, Jo-Ann – Association of Governing Boards of Universities and Colleges, 1991
This paper reviews the issues facing trustees of liberal arts colleges, including such external challenges as ideological criticism, college costs, national economic trends, and competition from other types of institutions. Trustees are urged to address such issues as external criticism of the institution, concerns of students and parents about…
Descriptors: College Environment, College Faculty, College Planning, Cultural Pluralism
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Wasmer, D. J.; Williams, James R.; Stevenson, Julie – Journal of Marketing for Higher Education, 1997
Higher education institutions have increasingly adopted marketing principles to achieve institutional objectives. However, direct application of the traditional marketing mix as characterized by four P's (product, price, place, promotion) can be problematic. A reconceptualization of the marketing mix applies four C's: concept (mix of goods and…
Descriptors: Business Administration, College Planning, Costs, Higher Education
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Koku, Paul Sergius – Journal of Marketing for Higher Education, 1997
A study compared enrollment patterns at 140 colleges and universities five years before and five years after they changed their names, predicting that the strategy of changing the institution's name would positively influence enrollment. Results indicate that on average, the strategic name change did not affect enrollment, and only 7% of…
Descriptors: College Planning, Enrollment Influences, Enrollment Rate, Higher Education
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Francis, John G.; Hampton, Mark C. – Journal of Higher Education, 1999
Examines how research universities are responding to the complex challenge of revenue generation and budgeted expenditures in a market-driven age, and concludes that institutions adapt by incorporating market-like behavior into their business plans. The study found differences between institutions experiencing and not experiencing enrollment…
Descriptors: College Administration, College Planning, Competition, Educational Finance
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Schmidt, Sandra L. – Journal of Marketing for Higher Education, 1991
A survey of 1,967 alumni of a college school of business was designed to enhance strategic institutional planning. It had four objectives: (1) to identify skills developed or enhanced by the program; (2) to identify program strengths and weaknesses; (3) to determine levels of expectation and student satisfaction; and (4) to identify issues for…
Descriptors: Alumni, Business Administration Education, College Administration, College Planning
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Liu, Sandra S. – Journal of Marketing for Higher Education, 1998
Higher education differs from other service enterprises in its social responsibility and the context for decision making. An integrated marketing strategy based on the identified positioning of the institution plays a crucial role in successful enrollment and long-term institutional development. Marketing can make a significant contribution to…
Descriptors: College Administration, College Planning, Decision Making, Higher Education
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Wing, Paul; Rowse, Glenwood L. – Planning for Higher Education, 1986
Competition for students will increase in the next decade. Some factors indicating an institution's vulnerability to declining enrollment can be assessed, and may also be the key to initiatives by campus leaders to help offset the decline. (Author/MSE)
Descriptors: College Choice, College Planning, Competition, Curriculum Development
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Madison, Ernestine – CUPA Journal, 1993
This article describes Washington State University's efforts to plan for and accommodate diversity on campus. It covers goals for institutional climate; administrative structure; recruitment and retention of minority students, faculty, and staff; and policy and programs concerning cultural diversity in all campus relationships, equal opportunity,…
Descriptors: Administrative Organization, Administrative Policy, Administrator Role, Change Strategies
Willmer, Wesley K. – Currents, 1985
A study to provide some measurable benchmarks of the advancement process at small colleges is described. Data are presented on budgets, spending per function, professional staff, chief advancement officer, support staff, recruitment costs, fund-raising revenues and costs, and developing institutions. (MLW)
Descriptors: Budgets, College Planning, Costs, Data Analysis
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Urban, David J. – Journal of Marketing for Higher Education, 1990
A discussion of focus groups in college marketing planning looks at the applicability of the approach, describes important considerations in focus group research, and provides step-by-step guidelines for conducting such groups. The technique's advantages are illustrated in an actual case in which the approach saved valuable institutional…
Descriptors: Case Studies, College Administration, College Planning, Committees
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Dolence, Michael G. – New Directions for Institutional Research, 1991
Effective evaluation of college student recruitment and retention programs is critical to any enrollment management strategy as a strategic tool and a policymaking tool. Meaningful evaluation is based on setting clear goals, asking the right questions, and establishing a context for interpretation of results. (Author/MSE)
Descriptors: College Planning, College Students, Evaluation Criteria, Evaluation Methods
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Denbo, Phyllis; Fenster, Saul K. – Planning for Higher Education, 1991
The New Jersey Institute of Technology's experience with encouraging Black participation in engineering and science illustrates the value of four precepts: (1) academic preparation begins early; (2) a comprehensive, multifaceted approach is essential; (3) lots of money is needed; and (4) universities must be ready to experiment and keep learning.…
Descriptors: Black Students, Case Studies, College Environment, College Planning
Lyons, Nancee L. – Currents, 1999
Colleges and universities are using creative measures to promote student diversity amid anti-affirmative-action movements. Strategies include more extensive outreach, capitalizing on alumni assistance, targeting the economically disadvantaged, making a commitment to the community, and taking a proactive approach. (MSE)
Descriptors: Affirmative Action, Alumni, College Planning, Diversity (Student)
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