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Hossler, Don – 1984
Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also…
Descriptors: Administrative Policy, Administrator Role, College Administration, College Admission
Peer reviewedLittle, Michale W.; O'Toole, Dennis; Wetzel, James – Journal of Marketing for Higher Education, 1997
A survey of 467 business students at Virginia Commonwealth University investigated results of the business school's tuition differential pricing strategy, which charges a higher tuition in order to provide students with strong computer and technological instruction and support. Results indicated the additional services created added value for…
Descriptors: Academic Persistence, Business Administration Education, College Attendance, College Choice
Download full textAlaska State Commission on Postsecondary Education, Juneau. – 1983
A survey of Alaska high school seniors was conducted in fall 1982 to determine students' opinions of their overall high school experience, their need for additional assistance in selected academic and career planning areas, general demographic information, their plans after high school graduation, and specific postsecondary plans. A total of 3,505…
Descriptors: Academic Aspiration, Career Choice, College Attendance, College Bound Students
