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Andrews, Arlene Bowers; And Others – Child Abuse & Neglect: The International Journal, 1995
A multimedia campaign led to a 62 percent increase in number of people who called for information about how to aid abused/neglected children in one U.S. community. Analysis suggested that such campaigns should focus on helping actions rather than the problem, should use client-based market research, and should rely on public-private-nonprofit…
Descriptors: Child Abuse, Child Neglect, Citizen Participation, Community Programs