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Salopek, Jennifer Jackson – Currents, 1995
Graphic design expert Jan White presents five principles to make alumni magazines more dynamic and more relevant to readers: (1) reach the reader; (2) write better captions; (3) pack photographs with power; (4) keep the design consistent; and (5) effectively integrate visual material and text. (MDM)
Descriptors: Alumni Associations, Captions, Colleges, Guidelines
