This article describes several university fund-raising programs that encourage the use of credit cards and electronic fund transfer in alumni giving. Noted are some problems and guidelines on setting up the system, working with the bank, appointing an in-house expert, and maintaining personal contacts with donors. (DB)

A review of some alumni research conducted at Stanford University (California) and the ways the findings have been used indicates the range of development and alumni-relations issues for which market research can be valuable. It also demonstrates the value of ongoing, rather than occasional, research. (Author/MSE)

Discussion of techniques for college and university fundraising among international alumni looks at targeting prospective donors and their parents, keeping prospects connected to the institution through overseas student and faculty activities and alumni volunteers, communicating the importance of philanthropy, selecting a language to use, and…

Although nearly all the world's cultures value philanthropy, few have a recent history of giving to education. If colleges and universities make the effort to motivate their international constituents today, these alumni, families, and friends can have a significant impact on the institution's future. The first step is for institutions to examine…

In developing programs for nontraditional alumni, aim for a series of targeted programs that play on the human need to belong, to be recognized, and to look good by association with success. The University of Missouri at Saint Louis' lunchtime meetings for business professionals is one such successful program. (MLW)

College fundraisers can enhance their planned-gift negotiation by focusing on donor concerns, knowing the variety of gift options available, and presenting them effectively to the prospective donor. With this approach, it is possible to choose the solution that most benefits both donor and institution. (MSE)

A survey of 300 institutions of higher education found 9 factors associated with alumni giving participation rates. These included library volumes per student; average Scholastic Aptitude Test scores of entering first-year college students; percentage of faculty with doctorates; educational and general budget expenditures per student; endowment…

This collection of 32 papers focuses on the annual fund as a basic and central part of development programs at schools, colleges, and universities. It describes the fundamental elements of the annual fund from planning to evaluation and sets forth methods of solicitation that reach all the institution's constituencies. Section 1, titled…

College and university fundraisers are recognizing their international alumni's willingness as donors, but making the most of these potential donors requires explaining the concept of philanthropy, unknown in some cultures, researching prospects through a variety of sources, and preparing carefully for the cultural context of meetings overseas.…

This paper looks at the role of student affairs departments in fund raising, educating current college students about philanthropy, and alumni who were past participants in student affairs activities. The central thesis of the paper is that, because student affairs departments are particularly vulnerable to funding cuts, they should increase their…

This report examines Pittsburg State University's (PSU) Development Achievements for Fiscal Year (FY) 1992 and provides a comparison with 151 other comprehensive public universities reporting to the Council For Aid To Education (CFAE). Among conclusions are that PSU ranked in the top 27 percent of comparable institutions in total private support…

This report presents the major Development Achievements for Fiscal Year (FY) 1993 of Pittsburg State University (PSU) in Kansas and provides a comparison with 150 other comprehensive public universities reporting to the Council for Aid to Education (CFAE). Among its conclusions are that PSU ranked 27th (top 18 percent) among the comparable…

Guidelines adopted by the State Board for Higher Education concerning private foundations at Maryland public colleges and universities are reviewed, along with an assessment of institutional efforts to comply with the guidelines. The primary purposes of these foundations are to generate, manage, and distribute funds to the institution to support…

This book presents 15 essays concerning the growing importance of institutional advancement experience to winning and successfully conducting a college or university presidency. This is a series of essays by successful university CEOs who achieved their positions from an advancement background and who clearly understand the importance of…