Applying a consumer satisfaction model to higher education program administration provides the manager with a systemic view of satisfaction, related variables, and postpurchase (alumni) actions. By manipulating the variables leading to consumer satisfaction, the institution can satisfy its consumers and increase the likelihood the consumer will…

Results from a project of linked alumni and employer surveys at North Carolina State University were analyzed to explore the comparability of the ratings. A survey of administrators was subsequently undertaken to explore the impact of survey-based assessment information on planning, assessment, curriculum revision, and customer satisfaction at the…

Outlines some of the issues and practices currently shared by higher education and health care industries, including public dissent, declining government support, shifting of the distribution of expenses, applicability of revenue-based budgeting, debate over cost and quality, merger trends, changing traditions, concern for development of a…