This document examines various ways for school districts to inform taxpayers about positive educational programs in order to convince them that a particular public school system is worth the investment. A school district needs to create good public relations in order to "sell" taxpayers on an educational program. Thus educators must show that they…

Argues that standards-based education reform has shifted the focus of school finance from equity to adequacy. Requires an explicit connection between the funding provided to schools and the results produced in terms of student learning. (Contains 19 references.) (MLF)