A review of some alumni research conducted at Stanford University (California) and the ways the findings have been used indicates the range of development and alumni-relations issues for which market research can be valuable. It also demonstrates the value of ongoing, rather than occasional, research. (Author/MSE)

Reviews major issues in the financing of higher education in the 1990s, including overall resource level, revenue patterns (state and local financial commitment, federal funding, student charges, endowment income and private giving), and the changing role of student aid. Also examines issues as they affect different sectors or institution types.…