This article discusses the drawbacks of alumni merchandising, with alumni association directors voicing concerns about overloading alumni with solicitations and detracting from the associations' primary mission. It argues that if alumni associations must resort to merchandising, they should offer only high quality products. (MDM)

This article maintains that the best alumni magazines present lively campus topics on the cover and at the core of the feature section, arguing that too many alumni periodicals seek to be clones of general-interest commercial magazines. Examples from various alumni magazines are presented. (MDM)