Asserting that there is so little understanding of what "opportunity" means within the context of access to higher education that use of the word may cloud rather than clarify policy debate, this concept paper served as a resource document to aid participants at a 1999 seminar sponsored by the Council for Opportunity in Education. The paper…

The importance of defining the college experience in specific terms in publications for prospective students is discussed. The academic area is the most vital to describe, since college work differs greatly from high school in the emphases on academic diversity, self-initiative, and study outside the classroom. Publications should describe…

The book provides an examination of research and practice related to enrollment management at institutions of higher education. Part 1 describes enrollment management in the context of strategic planning and presents four organizational approaches. Part 2 focuses on marketing and student recruitment, while Part 3 considers student retention.…

A guide to the development and operation of a college enrollment management system is presented for college administrators. After describing current issues that affect traditional student enrollments, the concept of enrollment management is defined, and its basic elements are introduced, along with broader organizational perspectives such as…

Presenting guidelines for student attendance accounting developed by the Chancellor's Office of the California Community Colleges, this manual provides an update to the original guide published in 1983. Chapter 1 explains general items such as the academic calendar, admissions policies, student classification by enrollment status, and conditions…

Compared three types of orientation programs offered to new students at Salisbury State University (Maryland) traditional, alternative, and outdoor. Findings suggested enrollees in the outdoor program had better adjustment and higher retention rates than enrollees in other programs. The study concluded that interaction/ collaboration among…

A summary of the Outcomes Structure developed by the National Center for Higher Education Management Systems (NCHEMS) is presented. The Outcomes Structure consists of three dimensions: those affected by the outcome (the audience); the type of outcome; and when the outcome occurs or is expected to occur (time). Potential uses of the Outcomes…

Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also…

A guide to acquiring information needed about postsecondary education outcomes is presented for campus and state-level officials. Attention is directed to: over 200 outcome measures or indicators; standard definitions of each outcome measure; data sources and procedures to acquire data for each outcome measure; and suggestions concerning the…