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Peer reviewedKaynak, Erdener; Kucukemiroglu, Orsay – Journal of Teaching in International Business, 1997
Offers ways in which business schools in developing countries can develop need-oriented business programs and how a functional area course, international marketing, can be internationalized in both content and structure. Reports a study of marketing curriculum change and student (n=208) response in Turkey. (MSE)
Descriptors: Business Administration Education, Case Studies, Curriculum Design, Curriculum Development
