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Direct linkAngulo, Fernando; Pergelova, Albena; Rialp, Josep – Journal of Marketing for Higher Education, 2010
Market segmentation is an important topic for higher education administrators and researchers. For segmenting the higher education market, we have to understand what factors are important for high school students in selecting a university. Extant literature has probed the importance of rational factors such as teaching staff, campus facilities,…
Descriptors: Foreign Countries, Higher Education, Marketing, Subcultures
