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Direct linkDiMartino, Catherine; Jessen, Sarah Butler – Teachers College Press, 2018
This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in…
Descriptors: Public Education, Marketing, Commercialization, Educational Practices
Peer reviewedWisdom, Sherrie, Ed.; Leavitt, Lynda, Ed.; Bice, Cynthia, Ed. – IGI Global, 2019
In comparing one public school to another, discussions frequently include talk concerning the socio economics of a school or district, which then leads to talk about the advantages that one socioeconomic setting has over another. Educators tend to agree that low academic achievement frequently associated with a low socioeconomic status is a…
Descriptors: Equal Education, Social Influences, Racial Discrimination, African American Students
