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Partlow, Michelle Chaplin – Journal of School Public Relations, 2003
In an interview, a school district director of communication shares his experiences about the Severe Acute Respiratory Syndrome (SARS) outbreak in Ontario and offers timely advice for practitioners, including a proactive communications team and coordination of information with state and local health, police, and fire departments. (MLF)
Descriptors: Access to Information, Administrator Role, Communications, Crisis Management